Website traffic
How much traffic does airbnb.com get?
111.51M
-12.82%MoMEstimated monthly visits
141.15M94.1M47.05M0
Global rank
166
Country rank · United States
63
Category rank · Accommodation and Hotels
1
Average visit duration
05:48
Pages per visit
13.31
Bounce rate
42.06%
Domain age
18 years
Search share
22.1%
Sources
Where does airbnb.com's traffic come from?
- Direct49.4%
- Search22.1%
- Paid search11.9%
- Referrals5.4%
- Social4.0%
- Email3.4%
- Display ads2.8%
- Generative AI0.6%
- Other0.5%
Regions
Which countries visit airbnb.com?
- United States64.9%
- United Kingdom2.1%
- Philippines2.1%
- France1.8%
- Brazil1.7%
See how airbnb.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to airbnb.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- airbnbBRAND7.34M13.37M55%
- air bnbBRAND348.92K764.98K46%
- vrbo57.76K1.01M6%
- air b and b48.9K64K76%
- airbnb careersBRAND46.38K41.28K112%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does airbnb.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 808 B
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 111 days
Page and SEO
- Final URL
- https://www.airbnb.com/
- Title
- 重定向到zh.airbnb.com
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 6（Secure 6）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · k1
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- CAA issuers
- digicert.com · pki.goog · letsencrypt.org
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Facebook · 3 more
- SOA
- ns-558.awsdns-05.net
- NS
- dns1.p08.nsone.net. · dns2.p08.nsone.net. · dns3.p08.nsone.net. · 5 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 166.117.27.62 · 166.117.189.176
- Hosting ASN
- AS16509 · 166.117.16.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a333dda39e3b496ea.awsglobalaccelerator.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 111 days
- Certificate SAN
- DNS:airbnb.com · DNS:airbnb.org · DNS:airbnb.no · DNS:airbnb.com.pa · 16 more
robots and AI crawling3 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 3
- AI explicitly allowed
- 13
- Disallow examples
- GPTBot · ClaudeBot · Applebot-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 271 B
- security summary
- Contact: https://hackerone.com/airbnb/ · Policy: https://hackerone.com/airbnb#overview · Hiring: https://careers.airbnb.com/positions/?_search_input=security
Website information
When was airbnb.com registered?
- Domain
- airbnb.com
- Registration status
- Domain registered
- Registered
- 2008-08-05
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-08-05
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to airbnb.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.