Website traffic
How much traffic does ancestry.com get?
32.46M
-6.90%MoMEstimated monthly visits
40.2M26.8M13.4M0
Global rank
527
Country rank · United States
151
Category rank · Ancestry and Genealogy
1
Average visit duration
12:32
Pages per visit
20.22
Bounce rate
34.52%
Domain age
31 years
Search share
20.8%
Sources
Where does ancestry.com's traffic come from?
- Direct56.8%
- Search20.8%
- Email7.5%
- Paid search4.5%
- Referrals3.8%
- Display ads3.1%
- Social2.3%
- Other0.9%
- Generative AI0.3%
Regions
Which countries visit ancestry.com?
- United States87.1%
- United Kingdom2.3%
- Canada1.4%
- Australia1.4%
- New Zealand0.8%
See how ancestry.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ancestry.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ancestryBRAND678.44K578.27K117%
- ancestry dnaBRAND147.42K48.72K303%
- ancestry loginBRAND37.93K48.29K79%
- ancestrydnaBRAND36.08K30.9K117%
- ancestry.comBRAND28.12K19.4K145%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does ancestry.com show publicly?
- Email authentication
- Hosting ASN
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 53 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- amazon.com · comodoca.com · digicert.com · globalsign.com · 2 more
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google
- SOA
- ns-415.awsdns-51.com
- NS
- ns-1429.awsdns-50.org. · ns-1996.awsdns-57.co.uk. · ns-415.awsdns-51.com. · 1 more
- MX
- 10 mxa-002f8e01.gslb.pphosted.com. · 10 mxb-002f8e01.gslb.pphosted.com.
Hosting and networkAS13335
- A
- 104.18.0.50 · 104.18.1.50
- Hosting ASN
- AS13335 · 104.18.0.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 53 days
- Certificate SAN
- DNS:ancestry.com · DNS:*.ancestry.com · DNS:*.ajax.ancestry.com
Website information
When was ancestry.com registered?
- Domain
- ancestry.com
- Registration status
- Domain registered
- Registered
- 1995-05-16
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-05-17
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to ancestry.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.