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alltrails.com

alltrails.com had about 16.9M visits in September 2026, down 20.41% from August; most traffic is search.

AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

Traffic

16.9M

-20.41%MoMEstimated monthly visits
78924.31M16.21M8.1M0
Average visit duration

02:43

Pages per visit

6.11

Bounce rate

42.88%

Domain age

22 years

Search share

59.3%

Traffic sources

  • Search
    59.3%
  • Direct
    27.7%
  • Paid search
    4.1%
  • Social
    3.0%
  • Referrals
    2.6%
  • Display ads
    1.2%
  • Email
    1.1%
  • Generative AI
    0.6%
  • Other
    0.4%

Regions

  • United States
    60.7%
  • Canada
    8.1%
  • United Kingdom
    5.5%
  • Australia
    3.8%
  • France
    3.2%

Related boards: Most visited websites in the United States · Top camping and outdoors websites by traffic · Fastest growing camping and outdoors websites

See how alltrails.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND279.55K217.95K128%
  2. BRAND190.66K139.98K136%
  3. BRAND12.34K9.33K132%
  4. BRAND9.57K9.21K104%
  5. 7.32K5.6K131%

Keyword rankings

Keyword rankings

See the keywords alltrails.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Backlink rank

Global position

#1,561

4

2026-10-31

Referring IPs
25,657
Referring subnets
11,288
.COM rank
#834

Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
315.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 35 days
Page and SEOSchema 1
Title
AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
Description
Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.
Cross-origin redirect
Yes
Word count
435
Internal / external links
88 / 8
Canonical
https://www.alltrails.com/
Language
en
H1 / H2
1 / 19
Images missing alt
3 / 23
Schema
Organization
Hreflang
da-dk · nl-nl · en · en-gb · fr · de · it-it · nb-no · 6 more
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking4 tracking
Technology clues
Next.js · Bootstrap · React · Bot protection
Tracking clues
Google Tag Manager · Google Analytics · Microsoft Ads · TikTok Pixel
External script hosts
d27scpai1jcyi9.cloudfront.net
Social links
instagram.com · tiktok.com · facebook.com · x.com · linkedin.com
Server
nginx
Security headers
0 / 6
Cookie
1(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
google · k1 · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google · Stripe
SOA
ns-1714.awsdns-22.co.uk
NS
ns-1035.awsdns-01.org. · ns-1714.awsdns-22.co.uk. · ns-504.awsdns-63.com. · 1 more
MX
10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS16509
A
99.84.141.63 · 99.84.141.8 · 99.84.141.96 · 99.84.141.3
Hosting ASN
AS16509 · 99.84.141.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-99-84-141-63.nrt57.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
35 days
Certificate SAN
DNS:*.alltrails.com · DNS:alltrails.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 309
AI explicitly disallowed
0
AI explicitly allowed
7

Website information

Domain
alltrails.com
Registration status
Domain registered
Registered
2004-08-04
Registrar
GoDaddy.com, LLC
Expires
2027-03-11
Domain age
22 years
DNSSEC
No
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Cite or embed

alltrails.com had about 16.9M visits in September 2026, down 20.41% from August; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/alltrails-com (updated 2026-10-08).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/alltrails-com" rel="nofollow"><img src="https://vaneform.com/api/badge/alltrails-com" alt="alltrails.com monthly visits · Vaneform" height="20"></a>