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myheritage.com

myheritage.com had about 11M visits in September 2026, down 9.72% from August; the top source is direct.

Free Family Tree, Genealogy, Family History, and DNA Testing

Website traffic

How much traffic does myheritage.com get?

11M

-9.72%MoMEstimated monthly visits
78913.16M8.77M4.39M0
Global rank

3,064

Country rank · United States

1,325

Category rank · Ancestry and Genealogy

3

Average visit duration

05:22

Pages per visit

8.38

Bounce rate

42.25%

Domain age

25 years

Search share

27.3%

Sources

Where does myheritage.com's traffic come from?

  • Direct
    29.3%
  • Search
    27.3%
  • Paid search
    11.1%
  • Other
    10.1%
  • Email
    10.1%
  • Referrals
    4.1%
  • Social
    3.8%
  • Display ads
    3.6%
  • Generative AI
    0.6%

Regions

Which countries visit myheritage.com?

  • United States
    56.2%
  • United Kingdom
    10.6%
  • Australia
    8.7%
  • Canada
    4.8%
  • Germany
    1.6%

See how myheritage.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to myheritage.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. myheritageBRAND191.03K318.17K60%
  2. my heritageBRAND51.65K98.2K53%
  3. ancestry8.8K578.27K2%
  4. myheritage loginBRAND7.93K8.17K97%
  5. familysearchBRAND5.61K413.82K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does myheritage.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
188.5 KiB
Hosting
INCAPSULA · AS19551
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 34 days
Page and SEO
Title
Free Family Tree, Genealogy, Family History, and DNA Testing
Description
Create your family tree. Take a MyHeritage DNA test for ancestry and genetic testing. Access 41.1 billion historical records for genealogy research.
Cross-origin redirect
Yes
Word count
807
Internal / external links
47 / 6
Canonical
https://www.myheritage.com/
Language
EN
H1 / H2
10 / 0
Images missing alt
0 / 6
Hreflang
en · no · de · nl · fr · da · sv · es · 12 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Bootstrap · jQuery · React · Intercom · Bot protection
Tracking clues
Google Ads
External script hosts
cf.mhcache.com · google.com · appleid.cdn-apple.com · accounts.google.com
Social links
facebook.com · twitter.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
IPv6
No AAAA
CAA issuers
www.digicert.com · globalsign.com
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 2 more
SOA
dns1.p07.nsone.net
NS
dns1.p07.nsone.net. · dns2.p07.nsone.net. · dns3.p07.nsone.net. · 1 more
MX
5 myheritage.in.tmes.trendmicro.eu.
Hosting and networkAS19551
A
45.60.13.42 · 45.60.11.42
Hosting ASN
AS19551 · 45.60.13.0/24
Hosting organization
INCAPSULA - Incapsula Inc
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Thawte TLS RSA CA G1
Certificate remaining
34 days
Certificate SAN
DNS:myheritage.com · DNS:*.myheritage.com · DNS:myheritage.no · DNS:*.myheritage.no · 16 more

Website information

When was myheritage.com registered?

Domain
myheritage.com
Registration status
Domain registered
Registered
2001-10-09
Registrar
GoDaddy.com, LLC
Expires
2031-10-09
Domain age
25 years
DNSSEC
No
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to myheritage.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.