Website traffic
How much traffic does airbnb.com.au get?
9.1M
-5.86%MoMEstimated monthly visits
10.44M6.96M3.48M0
Global rank
2,715
Country rank · Australia
52
Category rank · Accommodation and Hotels
2
Average visit duration
06:21
Pages per visit
16.35
Bounce rate
26.79%
Search share
28.4%
Sources
Where does airbnb.com.au's traffic come from?
- Direct37.4%
- Search28.4%
- Paid search16.1%
- Referrals6.0%
- Social4.1%
- Email4.0%
- Display ads3.0%
- Other0.5%
- Generative AI0.5%
Regions
Which countries visit airbnb.com.au?
- Australia89.3%
- United States3.6%
- United Kingdom0.8%
- Greece0.6%
- New Zealand0.5%
See how airbnb.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to airbnb.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- airbnbBRAND659.15K13.37M5%
- air bnbBRAND49.02K764.98K6%
- airbnb melbourneBRAND6.4K6.46K99%
- bnbBRAND5.54K159.79K4%
- airbnb sydneyBRAND4.92K6.33K78%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does airbnb.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 872.6 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 112 days
Page and SEOSchema 2
- Final URL
- https://www.airbnb.com.au/
- Title
- Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences
- Description
- Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide
- Cross-origin redirect
- Yes
- Word count
- 75
- Internal / external links
- 9 / 0
- Canonical
- https://www.airbnb.com.au/
- Language
- en-AU
- H1 / H2
- 1 / 3
- Images missing alt
- 9 / 9
- Schema
- SearchAction · WebSite
- Hreflang
- en · es-US · zh-US · de · it · es-ES · fr · pt · 12 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 tracking
- Technology clues
- WordPress · Contentful · Bootstrap · React · PayPal · Bot protection · Consent manager
- Tracking clues
- Google Ads · Meta Pixel · Microsoft Ads
- External script hosts
- d0a7e.airbnb.com · a0.muscache.com
- Server
- nginx
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 7（Secure 7）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- CAA issuers
- digicert.com
- Site verification TXT
- Facebook · Google
- SOA
- dns1.p02.nsone.net
- NS
- dns1.p06.nsone.net. · dns2.p06.nsone.net. · dns3.p06.nsone.net. · 5 more
Hosting and networkAS16509
- A
- 166.117.189.176 · 166.117.27.62
- Hosting ASN
- AS16509 · 166.117.176.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a333dda39e3b496ea.awsglobalaccelerator.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 112 days
- Certificate SAN
- DNS:airbnb.com · DNS:airbnb.org · DNS:airbnb.no · DNS:airbnb.com.pa · 16 more
robots and AI crawling3 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 3
- AI explicitly allowed
- 13
- Disallow examples
- GPTBot · ClaudeBot · Applebot-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 271 B
- security summary
- Contact: https://hackerone.com/airbnb/ · Policy: https://hackerone.com/airbnb#overview · Hiring: https://careers.airbnb.com/positions/?_search_input=security
Website information
- Domain
- airbnb.com.au
- Registration status
- Domain registered
- Registrar
- MarkMonitor Corporate Services Inc
- Registry status
- clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited
Similar sites
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Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.