Website traffic
How much traffic does airbnb.it get?
7.82M
-35.27%MoMEstimated monthly visits
13.65M9.1M4.55M0
Global rank
3,579
Country rank · Italy
99
Category rank · Accommodation and Hotels
2
Average visit duration
05:55
Pages per visit
13.63
Bounce rate
24.30%
Domain age
17 years
Search share
21.4%
Sources
Where does airbnb.it's traffic come from?
- Direct46.2%
- Search21.4%
- Paid search17.1%
- Referrals5.3%
- Display ads3.9%
- Email2.7%
- Social2.0%
- Other0.8%
- Generative AI0.7%
Regions
Which countries visit airbnb.it?
- Italy93.1%
- Germany1.1%
- United States1.1%
- France0.8%
- Spain0.6%
See how airbnb.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to airbnb.it?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does airbnb.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 900.9 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 112 days
Page and SEOSchema 2
- Final URL
- https://www.airbnb.it/
- Title
- Airbnb: case vacanze, chalet, case al mare, alloggi ed Esperienze incredibili
- Description
- Trova un Airbnb per ogni tipo di viaggio → 7 milioni di case vacanze → 2 milioni di alloggi amati dagli ospiti → Oltre 220 paesi e regioni in tutto il mondo
- Cross-origin redirect
- Yes
- Word count
- 124
- Internal / external links
- 10 / 0
- Canonical
- https://www.airbnb.it/
- Language
- it
- H1 / H2
- 2 / 3
- Images missing alt
- 9 / 9
- Schema
- SearchAction · WebSite
- Hreflang
- en · es-US · zh-US · de · it · es-ES · fr · pt · 12 more
- OG / Twitter
- OG · Twitter
- OG locale
- it_IT
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 tracking
- Technology clues
- WordPress · Contentful · Bootstrap · React · PayPal · Bot protection · Consent manager
- Tracking clues
- Google Ads · Meta Pixel · Microsoft Ads
- External script hosts
- d0a7e.airbnb.com · a0.muscache.com
- Server
- nginx
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 5）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- CAA issuers
- digicert.com
- Site verification TXT
- Facebook · Google
- SOA
- dns1.p02.nsone.net
- NS
- ns-1877.awsdns-42.co.uk. · ns-1087.awsdns-07.org. · ns-394.awsdns-49.com. · 3 more
Hosting and networkAS16509
- A
- 166.117.27.62 · 166.117.189.176
- Hosting ASN
- AS16509 · 166.117.16.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a333dda39e3b496ea.awsglobalaccelerator.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 112 days
- Certificate SAN
- DNS:airbnb.com · DNS:airbnb.org · DNS:airbnb.no · DNS:airbnb.com.pa · 16 more
robots and AI crawling3 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 3
- AI explicitly allowed
- 13
- Disallow examples
- GPTBot · ClaudeBot · Applebot-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 271 B
- security summary
- Contact: https://hackerone.com/airbnb/ · Policy: https://hackerone.com/airbnb#overview · Hiring: https://careers.airbnb.com/positions/?_search_input=security
Website information
When was airbnb.it registered?
- Domain
- airbnb.it
- Registration status
- Domain registered
- Registered
- 2009-11-10
- Domain age
- 17 years
- Registry status
- ok
Similar sites
What sites are similar to airbnb.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.