Traffic
92.32K
-3.00%MoMEstimated monthly visits
110.02K73.35K36.67K0
Global rank
368,302
Country rank · Australia
8,851
Category rank · Insurance
32
Average visit duration
02:07
Pages per visit
2.87
Bounce rate
44.77%
Search share
57.5%
Traffic sources
- Search57.5%
- Direct28.5%
- Referrals8.5%
- Email2.9%
- Paid search1.1%
- Social1.0%
- Generative AI0.6%
- Other0.0%
Regions
- Australia95.6%
- United States1.7%
- United Kingdom0.8%
- Philippines0.5%
- India0.5%
See how zurich.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zurichBRAND3.69K335.28K1%
- zurich insurance1.49K22.32K7%
- zurich car insurance9804.47K22%
- zurich tesla insurance960760126%
- white paper insurance zurich5001.05K48%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 193.6 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 65 days
Page and SEOSchema 2
- Final URL
- https://www.zurich.com.au/
- Title
- Welcome to Zurich Australia
- Description
- Zurich is one of the world’s most experienced insurers. Our customers choose Zurich to protect the people and things they love because they value our knowledge, expertise and financial stability.
- Cross-origin redirect
- Yes
- Word count
- 870
- Internal / external links
- 97 / 7
- Canonical
- https://www.zurich.com.au/
- Language
- en-au
- H1 / H2
- 1 / 6
- Images missing alt
- 10 / 16
- Schema
- WebPage · WebPageElement
- OG / Twitter
- OG
Technology and tracking3 technologies
- Technology clues
- Next.js · React · Netlify
- Social links
- facebook.com · linkedin.com · youtube.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · OneTrust
- SOA
- ns139.a0.incapsecuredns.net
- NS
- ns140.a2.incapsecuredns.net. · ns238.a1.incapsecuredns.net. · ns139.a0.incapsecuredns.net.
- MX
- 10 mx0a-002e5d03.pphosted.com. · 10 mx0b-002e5d03.pphosted.com.
Hosting and networkAS19551
- A
- 45.60.15.125 · 45.60.13.125
- Hosting ASN
- AS19551 · 45.60.15.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 65 days
- Certificate SAN
- DNS:www.zurich.com.au · DNS:zurich.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 392
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 16.7 KiB
- llms summary
- > Zurich is a trusted global insurer, proudly serving Australia for over 100 years. As one of Australia's largest life insurers and a leading provider of general insurance, we offe
Website information
- Domain
- zurich.com.au
- Registration status
- Domain registered
- Registrar
- Corporation Service Company (Aust) Pty Ltd
- Registry status
- serverDeleteProhibited · serverTransferProhibited · serverUpdateProhibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.