Traffic
92K
-8.48%MoMEstimated monthly visits
108.56K72.38K36.19K0
Global rank
367,501
Country rank · United Kingdom
42,643
Category rank · Insurance
287
Average visit duration
02:18
Pages per visit
2.91
Bounce rate
41.32%
Domain age
32 years
Search share
32.6%
Traffic sources
- Direct38.7%
- Search32.6%
- Referrals15.1%
- Email11.1%
- Social1.3%
- Generative AI1.2%
- Other0.0%
- Paid search0.0%
Regions
- United Kingdom31.6%
- Australia15.9%
- United States11.5%
- Chile5.4%
- Denmark5.2%
See how bupa.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bupaBRAND6.33K184.12K3%
- bupalearnBRAND50068074%
- workvivo48024.43K2%
- workvivo login4804.48K11%
- buoa3302.4K14%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 103.4 KiB
- Hosting
- BT-UK-AS British Telecommunications Limited · AS2856
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 123 days
Page and SEO
- Final URL
- https://www.bupa.com/
- Title
- Bupa Group - corporate news and financials | Bupa Group
- Description
- Bupa is an international healthcare company. Our purpose is helping people live longer, healthier, happier lives and making a better world.
- Cross-origin redirect
- Yes
- Word count
- 857
- Internal / external links
- 71 / 4
- Canonical
- https://www.bupa.com/
- Language
- en
- H1 / H2
- 1 / 10
- Images missing alt
- 12 / 12
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- Bootstrap · jQuery · Vue · Hotjar · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.jsdelivr.net · player.vimeo.com · cdn.amcharts.com
- Social links
- instagram.com · linkedin.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 5（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Atlassian · Google · Microsoft · OneTrust
- SOA
- ns1-35.azure-dns.com
- NS
- ns1-35.azure-dns.com. · ns2-35.azure-dns.net. · ns3-35.azure-dns.org. · 1 more
- MX
- 10 bupa-com.mail.protection.outlook.com.
Hosting and networkAS2856
- A
- 213.121.86.83 · 213.121.87.83
- Hosting ASN
- AS2856 · 213.120.0.0/14
- Hosting organization
- BT-UK-AS British Telecommunications Limited
- Hosting country
- GB
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- GlobalSign GCC R3 EV TLS CA 2025
- Certificate remaining
- 123 days
- Certificate SAN
- DNS:prod-www.bupa.com · DNS:bupa.com · DNS:bupaglobal.com · DNS:newsroom.bupa.com · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 558
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 2
Website information
- Domain
- bupa.com
- Registration status
- Domain registered
- Registered
- 1994-11-18
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-11-17
- Domain age
- 32 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
- winflexweb.com
- squareinsurance.in
- aptia365.com
- zurich.com.au
- europa-go.de
- ebix.com
- pacificprime.com
- wpsic.com
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.