Website traffic
How much traffic does zr.ru get?
4.72M
+9.75%MoMEstimated monthly visits
5.1M3.4M1.7M0
Global rank
13,687
Country rank · Russia
586
Category rank · Vehicles
9
Average visit duration
01:31
Pages per visit
2.39
Bounce rate
36.44%
Domain age
29 years
Search share
36.7%
Sources
Where does zr.ru's traffic come from?
- Direct47.9%
- Search36.7%
- Referrals12.6%
- Email1.6%
- Social1.0%
- Generative AI0.1%
- Display ads0.1%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit zr.ru?
- Russia88.8%
- Belarus2.0%
- Kazakhstan1.6%
- Poland0.8%
- Vietnam0.8%
See how zr.ru compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zr.ru?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lada azimut5.49K16.46K33%
- автовазBRAND2.67K5.65K47%
- лада азимут1.7K10.99K16%
- за рулемBRAND1.47K390377%
- ведешка своими руками пропорции860—
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does zr.ru show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 366.7 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 72 days
Page and SEOSchema 8
- Final URL
- https://www.zr.ru/
- Title
- Сайт За рулем www.zr.ru - Статьи, новости, тесты, обзоры, обсуждения на форуме, фото, видео
- Description
- Официальный сайт журнала «За рулем». Ежедневные автомобильные новости и статьи, тесты, характеристики и подбор машин.
- Cross-origin redirect
- Yes
- Word count
- 952
- Internal / external links
- 85 / 11
- Canonical
- https://www.zr.ru/
- Language
- ru
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 69
- Schema
- EntryPoint · ImageObject · ItemList · Organization · PostalAddress · SearchAction · 2 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking2 tracking
- Technology clues
- Next.js · Cloudflare · React
- Tracking clues
- Google Tag Manager · Cloudflare Web Analytics
- External script hosts
- static.cloudflareinsights.com
- Social links
- youtube.com · t.me
- Server
- cloudflare
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- IPv6
- AAAA present
- SOA
- ed.ns.cloudflare.com
- NS
- ed.ns.cloudflare.com. · summer.ns.cloudflare.com.
- MX
- 10 mx.zr.ru.
Hosting and networkAS13335
- A
- 172.66.161.253 · 104.20.37.69
- AAAA
- 2606:4700:10::6814:2545 · 2606:4700:10::ac42:a1fd
- Hosting ASN
- AS13335 · 172.66.160.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 72 days
- Certificate SAN
- DNS:*.zr.ru · DNS:autodiscover.zr.ru · DNS:mail.zr.ru · DNS:owa.zr.ru · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 282
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /llms.txt
- Present · 30.7 KiB
- /ads.txt
- Present · 26.9 KiB
- llms summary
- > «За рулем» (zr.ru) — старейшее и самое цитируемое автомобильное СМИ России, основанное в 1928 году. Самый популярный медиаресурс об автомобилях в России с аудиторией около 13 млн
Website information
When was zr.ru registered?
- Domain
- zr.ru
- Registration status
- Domain registered
- Registered
- 1997-08-05
- Registrar
- АО «Региональный Сетевой Информационный Центр»
- Expires
- 2027-08-31
- Domain age
- 29 years
- DNSSEC
- No
Similar sites
What sites are similar to zr.ru?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.