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yeti.com

yeti.com had about 5.88M visits in September 2026, down 16.31% from August; the top source is search.

YETI: Drinkware, Hard Coolers, Soft Coolers, Bags and More

Website traffic

How much traffic does yeti.com get?

5.88M

-16.31%MoMEstimated monthly visits
7897.69M5.12M2.56M0
Global rank

8,197

Country rank · United States

2,312

Category rank · Sports

51

Average visit duration

02:51

Pages per visit

4.49

Bounce rate

37.38%

Domain age

32 years

Search share

31.6%

Sources

Where does yeti.com's traffic come from?

  • Search
    31.6%
  • Direct
    24.6%
  • Paid search
    16.2%
  • Display ads
    7.9%
  • Email
    7.1%
  • Social
    4.9%
  • Referrals
    4.5%
  • Other
    2.5%
  • Generative AI
    0.7%

Regions

Which countries visit yeti.com?

  • United States
    71.0%
  • Australia
    8.7%
  • United Kingdom
    5.0%
  • New Zealand
    1.4%
  • Germany
    1.1%

See how yeti.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to yeti.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. yetiBRAND302.84K289.84K105%
  2. yeti tumblerBRAND19.1K13.35K143%
  3. yetti17.4K15.25K114%
  4. yeti coolerBRAND15.93K10.74K148%
  5. yeti water bottleBRAND14.66K19.64K75%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does yeti.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.5 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 65 days
Page and SEOSchema 5
Title
YETI: Drinkware, Hard Coolers, Soft Coolers, Bags and More
Description
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.
Cross-origin redirect
Yes
Word count
2,764
Internal / external links
628 / 4
Canonical
https://www.yeti.com/
Language
en
H1 / H2
1 / 7
Images missing alt
0 / 96
Schema
Brand · Country · Organization · Person · PostalAddress
Hreflang
it-IT · en-IE · fr-FR · de-DE · en-NZ · en-AU · en-GB · en-IS · 12 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Cloudflare · jQuery · Consent manager
Tracking clues
Cloudflare Web Analytics
External script hosts
cdn-ukwest.onetrust.com · applepay.cdn-apple.com · customize.yeti.com · apps.bazaarvoice.com · use.typekit.net · cdn.optimizely.com · cdn.jsdelivr.net · yeticoolerprod.uswe01.productrecs.episerver.net · 1 more
Social links
facebook.com · instagram.com · youtube.com · tiktok.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · selector2 · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
CAA issuers
\ · amazon.com · certainly.com · comodoca.com · 8 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
SOA
beth.ns.cloudflare.com
NS
beth.ns.cloudflare.com. · christian.ns.cloudflare.com.
MX
10 mx0a-00288c02.pphosted.com. · 10 mx0b-00288c02.pphosted.com. · 20 mxa-00288c02.gslb.pphosted.com. · 1 more
Hosting and networkAS13335
A
172.64.145.185 · 104.18.42.71
Hosting ASN
AS13335 · 172.64.145.0/24
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
65 days
Certificate SAN
DNS:yeti.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 1
AI explicitly disallowed
0
AI explicitly allowed
7
Well-known public paths
Present / checked
0 / 3

Website information

When was yeti.com registered?

Domain
yeti.com
Registration status
Domain registered
Registered
1995-03-23
Registrar
GoDaddy Corporate Domains, LLC
Expires
2027-03-24
Domain age
32 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to yeti.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.