Website traffic
How much traffic does xxl.se get?
2.06M
-11.60%MoMEstimated monthly visits
2.86M1.91M953.1K0
Global rank
24,445
Country rank · Sweden
176
Category rank · Sports
2
Average visit duration
03:32
Pages per visit
4.02
Bounce rate
37.53%
Domain age
31 years
Search share
31.4%
Sources
Where does xxl.se's traffic come from?
- Search31.4%
- Direct29.0%
- Paid search23.2%
- Display ads4.7%
- Social4.2%
- Referrals3.4%
- Email3.1%
- Generative AI0.9%
- Other0.0%
Regions
Which countries visit xxl.se?
- Sweden95.5%
- United States0.6%
- Finland0.6%
- Norway0.5%
- Denmark0.4%
See how xxl.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to xxl.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- xxlBRAND49.37K90.72K54%
- xxl sportBRAND6.98K6.72K104%
- stadium outlet4.63K28.03K17%
- xxl cykelhjälmBRAND1.79K780230%
- xxl outletBRAND1.61K490329%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does xxl.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 573.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 152 days
Page and SEO
- Final URL
- https://www.xxl.se/
- Title
- Nordens största sport- och vildmarksvaruhus | XXL
- Description
- 28 dagars öppet köp, prismatchning, fria returer*. Välkommen till nordens största sport och vildmarksvaruhus!
- Cross-origin redirect
- Yes
- Word count
- 1,569
- Internal / external links
- 446 / 3
- Canonical
- https://www.xxl.se/
- Language
- sv
- H1 / H2
- 1 / 13
- Images missing alt
- 18 / 75
- OG / Twitter
- OG
- OG locale
- sv
Technology and tracking2 technologies
- Technology clues
- Next.js · Bot protection
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-116.awsdns-14.com
- NS
- ns-116.awsdns-14.com. · ns-1286.awsdns-32.org. · ns-1977.awsdns-55.co.uk. · 1 more
- MX
- 10 xxl-se.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 18.64.67.37 · 18.64.67.103 · 18.64.67.54 · 18.64.67.117
- Hosting ASN
- AS16509 · 18.64.64.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-64-67-37.yvr52.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 152 days
- Certificate SAN
- DNS:xxl.se · DNS:*.xxl.se
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 701
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 954 B
- llms summary
- > 28 dagars öppet köp, prismatchning, fria returer*. Välkommen till nordens största sport och vildmarksvaruhus! · - [Home](https://www.xxl.se/) · - [FAQ](https://www.xxl.se/faq)
Website information
When was xxl.se registered?
- Domain
- xxl.se
- Registration status
- Domain registered
- Registered
- 1996-04-03
- Registrar
- Abion AB
- Domain age
- 31 years
- Registry status
- ok
Similar sites
What sites are similar to xxl.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.