Traffic
2.56B
-7.21%MoMEstimated monthly visits
2.97B1.98B991.28M0
Global rank
9
Country rank · United States
4
Category rank · Marketplace
1
Average visit duration
05:46
Pages per visit
8.95
Bounce rate
30.86%
Domain age
32 years
Search share
19.8%
Traffic sources
- Direct54.3%
- Search19.8%
- Social6.3%
- Referrals5.6%
- Paid search5.0%
- Email3.3%
- Other3.2%
- Display ads2.1%
- Generative AI0.3%
Regions
- United States84.8%
- India1.1%
- China1.0%
- United Kingdom0.9%
- Canada0.8%
See how www.amazon.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- amazonBRAND65.07M80.26M81%
- amazon primeBRAND6.96M8.51M82%
- prime video2.21M14.21M16%
- amazon prime videoBRAND1.53M6.38M24%
- amazon usaBRAND1.16M414.25K279%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 202
- Hosting ASN
- HTTP
- 202
- Page size
- 2.0 KiB
- Hosting
- AMAZON-02 · AS16509
- TLS
- TLSv1.3 · 91 days
Page and SEO
- Final URL
- https://www.amazon.com/
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- External script hosts
- 1c5c1ecf7303.5a59d28b.ap-northeast-1.token.awswaf.com
- Server
- CloudFront
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS security
- SPF
- Not found
- DMARC
- Not found
- DKIM selectors
- Not found
- IPv6
- AAAA present
Hosting and networkAS16509
- A
- 3.173.246.151
- AAAA
- 2600:9000:27af:f800:7:49a5:5fd6:da1 · 2600:9000:27af:4400:7:49a5:5fd6:da1 · 2600:9000:27af:6c00:7:49a5:5fd6:da1 · 2600:9000:27af:3200:7:49a5:5fd6:da1 · 4 more
- Hosting ASN
- AS16509 · 3.173.246.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-246-151.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 91 days
- Certificate SAN
- DNS:www.amazon.com · DNS:yp.amazon.com · DNS:konrad-test.amazon.com · DNS:p-yo-www-amazon-com-kalias.amazon.com · 16 more
robots and AI crawling12 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 12
- AI explicitly allowed
- 4
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths1 hits
- Present / checked
- 1 / 3
- /.well-known/security.txt
- Present · 283 B
- security summary
- Contact: https://hackerone.com/amazonvrp/reports/new · Hiring: https://www.amazon.jobs/en/teams/infosec · Policy: https://hackerone.com/amazonvrp
Website information
- Domain
- amazon.com
- Registration status
- Domain registered
- Registered
- 1994-11-01
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-10-31
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed
www.amazon.com had about 2.56B visits in September 2026, down 7.21% from August; most traffic is direct. Source: Vaneform estimates, https://vaneform.com/e/www-amazon-com (updated 2026-10-12).
Show this report's monthly visits on your site or README. Updates with each data month.
<a href="https://vaneform.com/e/www-amazon-com" rel="nofollow"><img src="https://vaneform.com/api/badge/www-amazon-com" alt="www.amazon.com monthly visits · Vaneform" height="20"></a>