Website traffic
How much traffic does woolworths.com.au get?
24.19M
-2.22%MoMEstimated monthly visits
26.71M17.81M8.9M0
Global rank
1,401
Country rank · Australia
25
Category rank · Groceries
1
Average visit duration
03:30
Pages per visit
7.06
Bounce rate
38.63%
Search share
34.1%
Sources
Where does woolworths.com.au's traffic come from?
- Direct35.2%
- Search34.1%
- Paid search16.3%
- Referrals5.2%
- Social2.9%
- Display ads2.7%
- Email2.6%
- Other0.6%
- Generative AI0.4%
Regions
Which countries visit woolworths.com.au?
- Australia95.4%
- United States2.1%
- New Zealand0.6%
- Germany0.2%
- Singapore0.1%
See how woolworths.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to woolworths.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- woolworthsBRAND1.08M566.18K190%
- woolies206.71K142.9K145%
- woolworths catalogueBRAND88.33K33.15K267%
- woolworths onlineBRAND55.3K83.26K66%
- woolworthBRAND27.67K66.78K41%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does woolworths.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 781.5 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 108 days
Page and SEO
- Final URL
- https://www.woolworths.com.au/
- Title
- Woolworths Supermarket - Buy Groceries Online
- Description
- Shop online at Woolworths for your groceries. We’re here to help you eat fresher & healthier food, 7 days a week with low prices always.
- Cross-origin redirect
- Yes
- Word count
- 379
- Internal / external links
- 17 / 0
- Language
- en-AU
- H1 / H2
- 1 / 2
- Images missing alt
- 0 / 6
- Hreflang
- en-au · en-nz
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Contentful · Bootstrap · React · Angular · PayPal
- Tracking clues
- Google Analytics
- External script hosts
- cdn1.woolworths.media
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · DocuSign · Google · OneTrust
- SOA
- a1-30.akam.net
- NS
- a4-64.akam.net. · a7-67.akam.net. · a10-67.akam.net. · 3 more
- MX
- 10 alt4.aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 1 aspmx.l.google.com. · 2 more
Hosting and networkAS16625
- A
- 23.217.65.204
- Hosting ASN
- AS16625 · 23.217.64.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-217-65-204.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 108 days
- Certificate SAN
- DNS:woolworths.com.au · DNS:*.api-wr.com · DNS:*.bigw-online.net · DNS:*.bigw.com.au · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 2
- /ads.txt
- Present · 58 B
- /app-ads.txt
- Present · 56 B
Website information
- Domain
- woolworths.com.au
- Registration status
- Registration status unconfirmed
Registry information is temporarily unavailable.
Similar sites
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.