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kaufland.de

kaufland.de had about 27.77M visits in September 2026, down 12.84% from August; the top source is direct.

kaufland.de — angebote entdecken & günstig einkaufen

Website traffic

How much traffic does kaufland.de get?

27.77M

-12.84%MoMEstimated monthly visits
78935.59M23.73M11.86M0
Global rank

1,685

Country rank · Germany

76

Category rank · Groceries

1

Average visit duration

02:43

Pages per visit

3.68

Bounce rate

49.01%

Search share

17.5%

Sources

Where does kaufland.de's traffic come from?

  • Direct
    28.7%
  • Display ads
    23.0%
  • Paid search
    17.8%
  • Search
    17.5%
  • Referrals
    5.5%
  • Social
    3.5%
  • Email
    2.2%
  • Other
    1.0%
  • Generative AI
    0.8%

Regions

Which countries visit kaufland.de?

  • Germany
    89.8%
  • Poland
    1.9%
  • Austria
    1.4%
  • Netherlands
    1.1%
  • Switzerland
    0.8%

See how kaufland.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to kaufland.de?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. kauflandBRAND458.03K520.28K88%
  2. kaufland prospektBRAND419.05K119.15K352%
  3. kaufland onlineBRAND51.51K21.9K235%
  4. kaufland angeboteBRAND40.66K12.39K328%
  5. kaufland prospekt zum blätternBRAND27.09K14.04K193%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does kaufland.de show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
GOOGLE-CLOUD-PLATFORM · AS396982
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 47 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · selector1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Facebook · Google · Microsoft · OneTrust
SOA
ns.do-ex.com
NS
ns.do-ex.org. · ns.do-ex.net. · ns.do-ex.com.
MX
10 smtp.google.com.
Hosting and networkAS396982
A
34.36.188.169
Hosting ASN
AS396982 · 34.32.0.0/11
Hosting organization
GOOGLE-CLOUD-PLATFORM - Google LLC
Hosting country
US
BGP announcement
Yes
Reverse DNS
169.188.36.34.bc.googleusercontent.com
TLS
TLSv1.3 · Verified
Certificate issuer
WR3
Certificate remaining
47 days
Certificate SAN
DNS:kaufland.de

Website information

Domain
kaufland.de
Registration status
Domain registered
Registry status
active

Similar sites

What sites are similar to kaufland.de?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →