Website traffic
How much traffic does wizards.com get?
12.72M
-2.18%MoMEstimated monthly visits
14.04M9.36M4.68M0
Global rank
4,286
Country rank · United States
1,615
Category rank · Games
14
Average visit duration
03:03
Pages per visit
3.77
Bounce rate
44.50%
Domain age
34 years
Search share
50.5%
Sources
Where does wizards.com's traffic come from?
- Search50.5%
- Direct31.7%
- Social7.7%
- Referrals5.8%
- Email3.2%
- Display ads0.4%
- Paid search0.4%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit wizards.com?
- United States50.3%
- Germany7.3%
- Canada5.4%
- United Kingdom4.0%
- France2.9%
See how wizards.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to wizards.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- secret lair352.72K174.5K202%
- magic the gathering142.79K196.71K73%
- mtg93.44K158.62K59%
- mtg secret lair92.8K44.52K208%
- secret lair mtg76.2K30.92K246%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does wizards.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 323.2 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 109 days
Page and SEOSchema 1
- Final URL
- https://company.wizards.com/en
- Title
- Wizards of the Coast
- Description
- Wizards of the Coast is a family of studios specializing in building role playing, trading card, and digital games for all genres of players.
- Cross-origin redirect
- Yes
- Word count
- 139
- Internal / external links
- 8 / 11
- Canonical
- https://company.wizards.com/en
- Language
- en-US
- H1 / H2
- 0 / 2
- Images missing alt
- 2 / 3
- Schema
- Organization
- Hreflang
- en · zh · fr · de · it · ja · ko · pt · 3 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- Nuxt · Express
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · twitter.com · linkedin.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · k1
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- CAA issuers
- letsencrypt.org · globalsign.com · amazon.com · digicert.com
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft
- SOA
- a24-66.akam.net
- NS
- a24-66.akam.net. · a1-76.akam.net. · a22-65.akam.net. · 3 more
- MX
- 0 wizards-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.51.138.131
- AAAA
- 2600:140b:1c00:1b8e::2a84 · 2600:140b:1c00:1b90::2a84
- Hosting ASN
- AS16625 · 23.51.128.0/20
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-51-138-131.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 109 days
- Certificate SAN
- DNS:wizards.com · DNS:*.api.bi.wizards.com · DNS:*.api.mtgabeta.wizards.com · DNS:*.company.wizards.com · 8 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 195
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was wizards.com registered?
- Domain
- wizards.com
- Registration status
- Domain registered
- Registered
- 1992-09-09
- Registrar
- Network Solutions, LLC
- Expires
- 2027-09-08
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to wizards.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.