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wilko.com

wilko.com had about 2.7M visits in September 2026, down 14.43% from August; the top source is paid search.

wilko.com | Garden, Home, Kitchen, DIY, Household, Pets, Storage and more

Website traffic

How much traffic does wilko.com get?

2.7M

-14.43%MoMEstimated monthly visits
7893.42M2.28M1.14M0
Global rank

20,122

Country rank · United Kingdom

652

Category rank · E-commerce and Shopping

13

Average visit duration

02:04

Pages per visit

3.37

Bounce rate

53.67%

Domain age

30 years

Search share

22.7%

Sources

Where does wilko.com's traffic come from?

  • Paid search
    28.6%
  • Search
    22.7%
  • Direct
    14.6%
  • Display ads
    12.4%
  • Referrals
    8.5%
  • Other
    4.6%
  • Email
    4.0%
  • Social
    3.6%
  • Generative AI
    1.1%

Regions

Which countries visit wilko.com?

  • United Kingdom
    90.4%
  • United States
    2.4%
  • Uzbekistan
    0.3%
  • Czechia
    0.3%
  • Germany
    0.3%

See how wilko.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to wilko.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wilkoBRAND75.1K20.39K368%
  2. garden tools saleBRAND20.61K1.77M1%
  3. wilkinsons4.37K2.51K174%
  4. wilko onlineBRAND3.21K1.4K229%
  5. wilkosBRAND1.63K1.72K95%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does wilko.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 23 days
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Apple · Facebook · Google · Microsoft
SOA
ns1.netnames.net
NS
ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
MX
10 wilko-com.p10.spamhero.com. · 20 wilko-com.p20.spamhero.net. · 30 wilko-com.p30.spamhero.net. · 1 more
Hosting and networkAS8075
A
51.104.230.11
Hosting ASN
AS8075 · 51.104.0.0/15
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
GB
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
23 days
Certificate SAN
DNS:*.wilko.com · DNS:wilko.com

Website information

When was wilko.com registered?

Domain
wilko.com
Registration status
Domain registered
Registered
1997-03-19
Registrar
CSC Corporate Domains, Inc.
Expires
2027-03-20
Domain age
30 years
DNSSEC
No
Registry status
server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to wilko.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →