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whowhatwear.com

whowhatwear.com had about 7.97M visits in September 2026, down 10.34% from August; most traffic is search.

Celebrity Style and Fashion Trend Coverage | Who What Wear

Traffic

7.97M

-10.34%MoMEstimated monthly visits
7899.61M6.4M3.2M0
Global rank

8,567

Country rank · United States

3,049

Category rank · Fashion and Apparel

168

Average visit duration

01:23

Pages per visit

2.06

Bounce rate

63.74%

Domain age

27 years

Search share

54.9%

Traffic sources

  • Search
    54.9%
  • Direct
    28.3%
  • Social
    6.5%
  • Referrals
    4.9%
  • Email
    3.2%
  • Generative AI
    1.0%
  • Paid search
    0.8%
  • Display ads
    0.4%
  • Other
    0.2%

Regions

  • United States
    63.7%
  • United Kingdom
    9.2%
  • Canada
    4.7%
  • Australia
    2.3%
  • Türkiye
    1.3%

See how whowhatwear.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. practical magic 249.07K1.14M4%
  2. who what wearBRAND28.17K19.31K146%
  3. zara24.38K4.37M1%
  4. nordstrom11.63K890.92K1%
  5. whowhatwearBRAND11.35K6.21K183%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.5 MiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 74 days
Page and SEOSchema 9
Title
Celebrity Style and Fashion Trend Coverage | Who What Wear
Description
Get the latest and greatest celebrity style, runway trends, and shopping suggestions from the fashion and beauty experts at whowhatwear.com!
Cross-origin redirect
Yes
Word count
4,631
Internal / external links
202 / 28
Canonical
https://www.whowhatwear.com/
Language
en
H1 / H2
1 / 15
Images missing alt
0 / 187
Schema
ImageObject · ItemList · Organization · Place · PostalAddress · SearchAction · 3 more
Hreflang
x-default · en-US · en-GB · en-IE · en-150
OG / Twitter
Twitter
OG locale
en_US
Feed / Manifest / AMP
Feed
Technology and tracking2 tracking
Technology clues
Tailwind · Intercom
Tracking clues
Google Tag Manager · Google Ads
External script hosts
cdn.privacy-mgmt.com · freyr.futurecdn.net · search-api.fie.futurecdn.net · asset.fwcdn3.com
Social links
twitter.com · instagram.com · facebook.com
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
2(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Apple · DocuSign · Facebook · Google · Microsoft
SOA
ns-1127.awsdns-12.org
NS
ns-1127.awsdns-12.org. · ns-2030.awsdns-61.co.uk. · ns-850.awsdns-42.net. · 1 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
A
199.232.198.114 · 199.232.194.114
Hosting ASN
AS54113 · 199.232.196.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
74 days
Certificate SAN
DNS:whowhatwear.com · DNS:www.whowhatwear.com
robots and AI crawling4 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 174
AI explicitly disallowed
4
AI explicitly allowed
0
Disallow examples
Bytespider · Amazonbot · meta-externalagent · Diffbot
Well-known public paths1 hits
Present / checked
1 / 1
/ads.txt
Present · 7.7 KiB

Website information

Domain
whowhatwear.com
Registration status
Domain registered
Registered
1999-04-26
Registrar
Lexsynergy Limited
Expires
2027-04-26
Domain age
27 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.