Website traffic
How much traffic does voya.com get?
4.17M
-16.70%MoMEstimated monthly visits
5.79M3.86M1.93M0
Global rank
8,081
Country rank · United States
1,628
Category rank · Finance
25
Average visit duration
05:40
Pages per visit
9.30
Bounce rate
19.36%
Domain age
27 years
Search share
20.1%
Sources
Where does voya.com's traffic come from?
- Direct58.4%
- Search20.1%
- Referrals11.0%
- Email4.4%
- Paid search3.0%
- Social1.6%
- Display ads1.1%
- Generative AI0.4%
- Other0.0%
Regions
Which countries visit voya.com?
- United States98.8%
- Canada0.3%
- United Kingdom0.1%
- India0.1%
- Mexico0.1%
See how voya.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to voya.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- voyaBRAND169.53K155.36K109%
- voya loginBRAND84.2K51.53K163%
- voya financialBRAND27.49K17.17K160%
- voya retirement loginBRAND9.82K3.52K279%
- voya financial loginBRAND5.81K3.56K163%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does voya.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 93.7 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 24 days
Page and SEOSchema 6
- Final URL
- https://www.voya.com/
- Title
- Retirement plans, group employee benefits & health accounts
- Description
- We help individuals and employers clear a path to financial confidence with 401(k)s, 403(b)s, 457s, HSAs, FSAs, life, disability & voluntary insurance.
- Cross-origin redirect
- Yes
- Word count
- 1,715
- Internal / external links
- 1 / 1
- Canonical
- https://www.voya.com/
- Language
- en
- H1 / H2
- 1 / 5
- Images missing alt
- 0 / 0
- Schema
- EntryPoint · ImageObject · Organization · PostalAddress · SearchAction · WebSite
- Hreflang
- en
Technology and tracking1 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager
- Generator
- Drupal 10 (https://www.drupal.org)
- Server
- nginx
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Atlassian · DocuSign · Facebook · Google · Microsoft
- SOA
- bella.ns.cloudflare.com
- NS
- will.ns.cloudflare.com. · bella.ns.cloudflare.com.
- MX
- 5 mxa-003b3601.gslb.pphosted.com. · 5 mxb-003b3601.gslb.pphosted.com.
Hosting and networkAS54113
- A
- 151.101.2.133
- Hosting ASN
- AS54113 · 151.101.0.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Certainly Intermediate R1
- Certificate remaining
- 24 days
- Certificate SAN
- DNS:voya.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 2.4 KiB
- llms summary
- > Voya Financial, Inc., is a U.S.-based financial services company providing retirement solutions, employee benefits and investment management services to individuals, employers an
Website information
When was voya.com registered?
- Domain
- voya.com
- Registration status
- Domain registered
- Registered
- 1999-04-20
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-04-20
- Domain age
- 27 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to voya.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.