Website traffic
How much traffic does bankrate.com get?
5.72M
-7.55%MoMEstimated monthly visits
7.03M4.69M2.34M0
Global rank
10,696
Country rank · United States
2,280
Category rank · Finance
35
Average visit duration
01:49
Pages per visit
2.62
Bounce rate
55.44%
Domain age
32 years
Search share
49.0%
Sources
Where does bankrate.com's traffic come from?
- Search49.0%
- Direct20.9%
- Other13.1%
- Paid search6.0%
- Referrals5.7%
- Display ads2.0%
- Social1.8%
- Email1.1%
- Generative AI0.3%
Regions
Which countries visit bankrate.com?
- United States94.7%
- Canada0.5%
- Mexico0.3%
- India0.3%
- United Kingdom0.2%
See how bankrate.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to bankrate.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- personal loan rates196.83K1.71M12%
- mortgage calculator127.02K573.59K22%
- loan calculator81.22K212.78K38%
- best online bank74.81K1.84M4%
- auto loan calculator64.94K105.92K61%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does bankrate.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.2 MiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 92 days
Page and SEOSchema 6
- Final URL
- https://www.bankrate.com/
- Title
- Bankrate — Compare Mortgage Rates & Financial Products
- Description
- Compare today's mortgage rates, savings accounts, credit cards, and more. Bankrate helps you find the best rates from hundreds of banks and credit unions — free, unbiased, and updated daily.
- Cross-origin redirect
- Yes
- Word count
- 1,604
- Internal / external links
- 162 / 8
- Canonical
- https://www.bankrate.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 31 / 42
- Schema
- ImageObject · Organization · Person · Place · PostalAddress · WebPage
Technology and tracking2 tracking
- Technology clues
- Next.js · React · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- Social links
- facebook.com · twitter.com · instagram.com · linkedin.com · youtube.com · tiktok.com
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · Google
- SOA
- ns-778.awsdns-33.net
- NS
- ns-1473.awsdns-56.org. · ns-1671.awsdns-16.co.uk. · ns-483.awsdns-60.com. · 1 more
- MX
- 10 bankrate-com.mail.protection.outlook.com.
Hosting and networkAS54113
- A
- 151.101.193.132 · 151.101.65.132 · 151.101.129.132 · 151.101.1.132
- Hosting ASN
- AS54113 · 151.101.192.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- GlobalSign Atlas R3 DV TLS CA 2025 Q4
- Certificate remaining
- 92 days
- Certificate SAN
- DNS:bankrate.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 9
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 2
- /llms.txt
- Present · 10.0 KiB
- /ads.txt
- Present · 1.2 KiB
- llms summary
- > Bankrate is a consumer advocate platform — not a bank, not a lender — that connects people to · > trusted ways to save, borrow, and thrive. Founded in 1982, Bankrate publishes in
Website information
When was bankrate.com registered?
- Domain
- bankrate.com
- Registration status
- Domain registered
- Registered
- 1995-03-06
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2027-06-02
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to bankrate.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.