Website traffic
How much traffic does visitscotland.com get?
589.48K
-21.48%MoMEstimated monthly visits
810.77K540.52K270.26K0
Global rank
89,260
Country rank · United Kingdom
10,015
Category rank · Travel and Tourism
194
Average visit duration
01:04
Pages per visit
2.36
Bounce rate
59.22%
Domain age
29 years
Search share
67.4%
Sources
Where does visitscotland.com's traffic come from?
- Search67.4%
- Direct15.7%
- Referrals6.6%
- Email3.1%
- Display ads2.9%
- Generative AI1.9%
- Social1.2%
- Paid search1.1%
- Other0.0%
Regions
Which countries visit visitscotland.com?
- United Kingdom20.7%
- United States18.1%
- France7.3%
- Germany6.3%
- Belgium5.8%
See how visitscotland.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to visitscotland.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- scotlandBRAND9.13K304.77K3%
- edinburgh7.46K382.51K2%
- glasgow5.03K248.87K2%
- escocia2.51K72.61K4%
- visit scotlandBRAND2.48K3.93K63%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does visitscotland.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 226.0 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 157 days
Page and SEO
- Final URL
- https://www.visitscotland.com/
- Title
- VisitScotland - Scotland's National Tourist Organisation | VisitScotland
- Description
- Get all the information you need for your trip to Scotland! Book accommodation, discover new places to visit, find amazing things to do and more!
- Cross-origin redirect
- Yes
- Word count
- 1,081
- Internal / external links
- 155 / 17
- Canonical
- https://www.visitscotland.com/
- Language
- en-gb
- H1 / H2
- 1 / 41
- Images missing alt
- 19 / 19
- Hreflang
- fr · de · nl · it · es
- OG / Twitter
- OG · Twitter
- OG locale
- en
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Nuxt · Bootstrap · React
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · twitter.com · youtube.com · twitter.com · facebook.com · instagram.com
- Server
- Cache
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- ns-571.awsdns-07.net
- NS
- ns-1338.awsdns-39.org. · ns-1638.awsdns-12.co.uk. · ns-284.awsdns-35.com. · 1 more
- MX
- 0 visitscotland-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.165.11.37 · 3.165.11.30 · 3.165.11.29 · 3.165.11.10
- Hosting ASN
- AS16509 · 3.165.11.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-165-11-37.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 157 days
- Certificate SAN
- DNS:visitscotland.com · DNS:*.visitscotland.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was visitscotland.com registered?
- Domain
- visitscotland.com
- Registration status
- Domain registered
- Registered
- 1998-03-31
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-03-30
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to visitscotland.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.