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viator.com

viator.com had about 27.84M visits in September 2026, down 13.62% from August; the top source is display ads.

Viator: Travel Tours, Activities, and Things to Do | 2026

Website traffic

How much traffic does viator.com get?

27.84M

-13.62%MoMEstimated monthly visits
78935.72M23.82M11.91M0
Global rank

1,741

Country rank · United States

707

Category rank · Tourist Attractions

1

Average visit duration

02:50

Pages per visit

3.32

Bounce rate

53.90%

Domain age

28 years

Search share

11.9%

Sources

Where does viator.com's traffic come from?

  • Display ads
    25.8%
  • Direct
    21.4%
  • Paid search
    20.6%
  • Search
    11.9%
  • Other
    10.1%
  • Referrals
    6.1%
  • Social
    2.0%
  • Email
    1.6%
  • Generative AI
    0.6%

Regions

Which countries visit viator.com?

  • United States
    63.2%
  • Canada
    4.8%
  • United Kingdom
    4.0%
  • Australia
    3.7%
  • France
    1.6%

See how viator.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to viator.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. viatorBRAND305.99K280.22K109%
  2. viator supplierBRAND14.81K10.22K145%
  3. getyourguide11.1K338.73K3%
  4. comedy cellar nyc10.29K21.83K47%
  5. viator affiliate programBRAND7.18K5.49K131%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does viator.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 10 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · selector1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Atlassian · Facebook · Google · Microsoft · Yandex
SOA
ns-604.awsdns-11.net
NS
ns-1163.awsdns-17.org. · ns-1767.awsdns-28.co.uk. · ns-47.awsdns-05.com. · 1 more
MX
10 smtp.google.com.
Hosting and networkAS54113
A
151.101.129.91 · 151.101.65.91 · 151.101.1.91 · 151.101.193.91
Hosting ASN
AS54113 · 151.101.128.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Certainly Intermediate R1
Certificate remaining
10 days
Certificate SAN
DNS:*.viator.com · DNS:viator.com

Website information

When was viator.com registered?

Domain
viator.com
Registration status
Domain registered
Registered
1999-01-17
Registrar
CSC Corporate Domains, Inc.
Expires
2027-01-17
Domain age
28 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to viator.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →