Website traffic
How much traffic does variety.com get?
38.39M
-9.41%MoMEstimated monthly visits
45.77M30.51M15.26M0
Global rank
1,348
Country rank · United States
625
Category rank · News and Media
35
Average visit duration
01:19
Pages per visit
2.66
Bounce rate
53.11%
Domain age
30 years
Search share
35.6%
Sources
Where does variety.com's traffic come from?
- Direct46.6%
- Search35.6%
- Social11.7%
- Referrals4.7%
- Email0.9%
- Display ads0.2%
- Generative AI0.2%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit variety.com?
- United States42.9%
- United Kingdom7.8%
- Germany5.0%
- Canada3.7%
- France3.4%
See how variety.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to variety.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sydney sweeney167.21K5.29M3%
- netflix114.7K46.89M0%
- macklemore109.27K1.75M6%
- resident evil 2026108.5K1.83M6%
- paramount83.77K4.27M2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does variety.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 704.4 KiB
- Hosting
- AUTOMATTIC · AS2635
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 80 days
Page and SEOSchema 1
- Final URL
- https://variety.com/
- Title
- Variety - Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
- Description
- Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
- Cross-origin redirect
- No
- Word count
- 2,695
- Internal / external links
- 174 / 22
- Canonical
- https://variety.com/
- Language
- en-US
- H1 / H2
- 1 / 18
- Images missing alt
- 3 / 78
- Schema
- Organization
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed
Technology and tracking3 tracking
- Technology clues
- WordPress · Contentful · Bootstrap · jQuery · React · Hotjar · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics · LinkedIn Insight
- External script hosts
- iabusprivacy.pmc.com · cdn.cookielaw.org · googletagmanager.com · ads.blogherads.com · cdn.makemula.ai · pmc-pp-tou.s3.us-west-1.amazonaws.com · stats.wp.com · api.fouanalytics.com · 4 more
- Social links
- youtube.com · instagram.com · twitter.com · youtube.com · facebook.com · linkedin.com
- Generator
- WordPress 6.9.10
- Server
- nginx
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Facebook · Google · Microsoft
- SOA
- ns-1155.awsdns-16.org
- NS
- ns-1155.awsdns-16.org. · ns-1716.awsdns-22.co.uk. · ns-534.awsdns-02.net. · 1 more
- MX
- 0 variety-com.mail.protection.outlook.com.
Hosting and networkAS2635
- A
- 192.0.66.176
- Hosting ASN
- AS2635 · 192.0.66.0/24
- Hosting organization
- AUTOMATTIC - Automattic, Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 80 days
- Certificate SAN
- DNS:variety.com · DNS:www.variety.com
robots and AI crawling14 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1,403
- AI explicitly disallowed
- 14
- AI explicitly allowed
- 2
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 14.1 KiB
Website information
When was variety.com registered?
- Domain
- variety.com
- Registration status
- Domain registered
- Registered
- 1996-09-17
- Registrar
- eNom, LLC
- Expires
- 2027-09-16
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to variety.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.