Website traffic
How much traffic does tripadvisor.it get?
24.02M
-46.25%MoMEstimated monthly visits
48.27M32.18M16.09M0
Global rank
2,167
Country rank · Italy
64
Category rank · Travel and Tourism
1
Average visit duration
01:51
Pages per visit
3.06
Bounce rate
36.15%
Domain age
23 years
Search share
78.0%
Sources
Where does tripadvisor.it's traffic come from?
- Search78.0%
- Direct15.1%
- Referrals3.5%
- Paid search1.3%
- Social1.2%
- Email0.3%
- Generative AI0.3%
- Display ads0.3%
- Other0.0%
Regions
Which countries visit tripadvisor.it?
- Italy92.8%
- United States1.7%
- France0.5%
- Germany0.5%
- Spain0.4%
See how tripadvisor.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to tripadvisor.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- tripadvisorBRAND79.61K639.95K12%
- leroy merlin32.19K2.1M2%
- skyscanner14.95K8.92M0%
- mcdonald11.27K111.45K10%
- ryanair8.93K3.85M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does tripadvisor.it show publicly?
- Email authentication
- Hosting ASN
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 146 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns-1040.awsdns-02.org
- NS
- ns-1040.awsdns-02.org. · ns-1932.awsdns-49.co.uk. · ns-241.awsdns-30.com. · 1 more
- MX
- 10 smtp.google.com.
Hosting and networkAS16509
- A
- 54.239.163.28 · 54.239.163.109 · 54.239.163.69 · 54.239.163.59
- Hosting ASN
- AS16509 · 54.239.163.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-54-239-163-28.nrt57.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 146 days
- Certificate SAN
- DNS:tripadvisor.com · DNS:tripadvisor.jp · DNS:tripadvisor.dk · DNS:tripadvisor.com.eg · 16 more
robots and AI crawling9 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 9
- AI explicitly allowed
- 7
- Disallow examples
- GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · cohere-ai · Amazonbot · meta-externalagent · 1 more
Well-known public paths2 hits
- Present / checked
- 2 / 2
- /app-ads.txt
- Present · 1.4 KiB
- /ads.txt
- Present · 1.4 KiB
Website information
When was tripadvisor.it registered?
- Domain
- tripadvisor.it
- Registration status
- Domain registered
- Registered
- 2004-04-01
- Domain age
- 23 years
- Registry status
- ok
Similar sites
What sites are similar to tripadvisor.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.