Traffic
214.19K
-14.21%MoMEstimated monthly visits
291.58K194.39K97.19K0
Global rank
139,301
Country rank · New Zealand
565
Category rank · Insurance
3
Average visit duration
04:28
Pages per visit
6.08
Bounce rate
27.80%
Domain age
26 years
Search share
34.4%
Traffic sources
- Search34.4%
- Direct29.9%
- Paid search18.0%
- Email9.2%
- Referrals3.1%
- Social2.1%
- Generative AI1.3%
- Display ads1.2%
- Other0.9%
Regions
- New Zealand93.4%
- Australia4.5%
- United States0.9%
- India0.4%
- United Kingdom0.3%
See how tower.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- tower insuranceBRAND16.6K10.58K157%
- towerBRAND5.43K48.88K11%
- aa insuranceBRAND3.38K34.47K10%
- ami insuranceBRAND2.6K15.66K17%
- tower insurance loginBRAND2.3K1.34K172%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 258.0 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 61 days
Page and SEOSchema 10
- Final URL
- https://www.tower.co.nz/
- Title
- House, Car, Contents Insurance & More | Tower Insurance NZ
- Description
- Get a quote and buy insurance online. We're reshaping our insurance to make it smarter and simpler. Compare our policies today. Ts&Cs apply.
- Cross-origin redirect
- Yes
- Word count
- 575
- Internal / external links
- 61 / 6
- Canonical
- https://www.tower.co.nz/
- Language
- en-NZ
- H1 / H2
- 1 / 7
- Images missing alt
- 1 / 6
- Schema
- BreadcrumbList · EntryPoint · ImageObject · ListItem · Organization · PropertyValueSpecification · 4 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed
Technology and tracking1 tracking
- Technology clues
- WordPress · Bootstrap · jQuery · Cloudflare
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · instagram.com · linkedin.com · youtube.com
- Generator
- Powered by Visual Composer Website Builder
- Server
- cloudflare
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Canva · Facebook · Google · Microsoft
- SOA
- ns.domainnetwork.se
- NS
- ns.domainnetwork.se. · ns2.domainnetwork.se. · ns3.domainnetwork.com.
- MX
- 10 mxa-0055a601.gslb.pphosted.com. · 10 mxb-0055a601.gslb.pphosted.com.
Hosting and networkAS19551
- A
- 45.60.246.164 · 45.60.244.164
- Hosting ASN
- AS19551 · 45.60.246.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 61 days
- Certificate SAN
- DNS:adfs.tower.co.nz · DNS:my.towerinsurance.ws · DNS:nzdf.tower.co.nz · DNS:www.towerinsurance.co.ck · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 3
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- tower.co.nz
- Registration status
- Domain registered
- Registered
- 2000-09-26
- Registrar
- CSC Corporate Domains, Inc
- Domain age
- 26 years
- Registry status
- ok
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.