Traffic
213.46K
-16.56%MoMEstimated monthly visits
315.52K210.35K105.17K0
Global rank
167,409
Country rank · United States
34,834
Category rank · Insurance
481
Average visit duration
01:34
Pages per visit
3.69
Bounce rate
42.16%
Domain age
32 years
Search share
32.6%
Traffic sources
- Search32.6%
- Referrals25.1%
- Paid search19.0%
- Direct10.3%
- Other5.3%
- Display ads3.5%
- Email2.4%
- Social1.2%
- Generative AI0.6%
Regions
- United States95.9%
- India1.2%
- Canada0.6%
- Spain0.5%
- United Kingdom0.5%
See how insurance.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- car insurance quotesBRAND1.19K93.98K1%
- car insuranceBRAND5102.11M0%
- who has a car insurance policy for 1 year in missouri for seniorsBRAND41087047%
- car insurancw41043095%
- senior auto insurance reviewsBRAND39079049%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 183.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF
- TLS
- TLSv1.3 · 43 days
Page and SEOSchema 6
- Final URL
- https://www.insurance.com/
- Title
- Insurance Quotes and Comparison - Car, Life, Home & Health
- Description
- Easily compare insurance rates from top companies. Save time & money when searching for the best auto, life, home, or health insurance policy online.
- Cross-origin redirect
- Yes
- Word count
- 2,456
- Internal / external links
- 101 / 7
- Canonical
- https://www.insurance.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 0 / 38
- Schema
- ImageObject · Organization · ReadAction · SearchAction · WebPage · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- jQuery · Bot protection
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · x.com · linkedin.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- wally.ns.cloudflare.com
- NS
- wally.ns.cloudflare.com. · watson.ns.cloudflare.com.
- MX
- 100 us-smtp-inbound-1.mimecast.com. · 200 us-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
- A
- 172.64.153.212 · 104.18.34.44
- Hosting ASN
- AS13335 · 172.64.153.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 43 days
- Certificate SAN
- DNS:*.insurance.com · DNS:insurance.com
Website information
- Domain
- insurance.com
- Registration status
- Domain registered
- Registered
- 1994-06-30
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-01-08
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.