Traffic
57.1K
-35.31%MoMEstimated monthly visits
127.16K84.77K42.39K0
Global rank
519,419
Country rank · Australia
13,079
Category rank · E-commerce and Shopping
233
Average visit duration
02:09
Pages per visit
2.85
Bounce rate
43.26%
Search share
25.6%
Traffic sources
- Paid search40.3%
- Search25.6%
- Email10.6%
- Direct8.2%
- Display ads7.9%
- Social3.4%
- Referrals3.4%
- Generative AI0.5%
- Other0.0%
Regions
- Australia90.0%
- United States6.1%
- Singapore1.7%
- Germany1.1%
- New Zealand1.0%
See how tomsoutdoors.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- toms outdoorsBRAND540380142%
- patagonia sun mask3201.17K27%
- tom's outdoorsBRAND220150147%
- patagonia torrentshell 3l21040.28K1%
- training for the new alpinism toms outdoorsBRAND17018094%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.1 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 73 days
Page and SEO
- Final URL
- https://www.tomsoutdoors.com.au/
- Title
- Tom's Outdoors - Quality Outdoors Equipment
- Description
- A range of quality outdoors gear from brands like Patagonia, Fjallraven, Icebreaker, Snow Peak, MSR, Petzl & Helsport - shipped fast from Australian retailer.
- Cross-origin redirect
- Yes
- Word count
- 345
- Internal / external links
- 48 / 3
- Canonical
- https://www.tomsoutdoors.com.au/
- Language
- en
- H1 / H2
- 1 / 0
- Images missing alt
- 36 / 74
- OG / Twitter
- OG · Twitter
Technology and tracking6 technologies
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- External script hosts
- shop.app · cdn.shopify.com · static.klaviyo.com · widget.reviews.io · a.klaviyo.com
- Social links
- instagram.com · facebook.com · youtube.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Facebook · Google · Microsoft
- SOA
- garret.ns.cloudflare.com
- NS
- garret.ns.cloudflare.com. · jocelyn.ns.cloudflare.com.
- MX
- 0 tomsoutdoors-com-au.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 73 days
- Certificate SAN
- DNS:tomsoutdoors.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 9
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.5 KiB
- llms summary
- This document describes how AI agents can interact with Tom's Outdoors's online store at https://www.tomsoutdoors.com.au. · If you are reading this on behalf of your user and you a
Website information
- Domain
- tomsoutdoors.com.au
- Registration status
- Domain registered
- Registrar
- Synergy Wholesale Accreditations Pty Ltd
- Registry status
- serverRenewProhibited
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.