Website traffic
How much traffic does today.com get?
13.79M
-23.66%MoMEstimated monthly visits
22.6M15.06M7.53M0
Global rank
5,814
Country rank · United States
1,433
Category rank · News and Media
73
Average visit duration
00:57
Pages per visit
1.46
Bounce rate
69.19%
Domain age
29 years
Search share
54.6%
Sources
Where does today.com's traffic come from?
- Search54.6%
- Direct29.3%
- Referrals5.9%
- Social4.7%
- Email4.0%
- Paid search0.7%
- Display ads0.5%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit today.com?
- United States80.2%
- Canada3.4%
- United Kingdom2.0%
- Australia1.3%
- India0.9%
See how today.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to today.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- costco197.57K5.84M3%
- forgotten island48.7K981.79K5%
- online deals todayBRAND42.49K729.61K6%
- taylor swift40.35K1.96M2%
- todayBRAND38.83K88.28K44%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does today.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1019.0 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.2 · 106 days
Page and SEOSchema 15
- Final URL
- https://www.today.com/
- Title
- Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY
- Description
- Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
- Cross-origin redirect
- Yes
- Word count
- 2,493
- Internal / external links
- 209 / 18
- Canonical
- https://www.today.com/
- Language
- en
- H1 / H2
- 0 / 143
- Images missing alt
- 47 / 109
- Schema
- @id · AggregateOffer · Brand · CollectionPage · Dataset · ImageObject · 9 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 technologies
- Technology clues
- Next.js · Netlify · React · Zendesk · Bot protection
- External script hosts
- nodeassets.nbcnews.com · experience.tinypass.com · assets.adobedtm.com
- Social links
- facebook.com · instagram.com · x.com · tiktok.com
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Facebook · Google · Microsoft
- SOA
- nsa1.today.com
- NS
- nsa4.today.com. · nsa5.today.com. · nsa6.today.com. · 3 more
- MX
- 20 mx0b-00176a04.pphosted.com. · 10 mxa-00176a04.gslb.pphosted.com. · 10 mxb-00176a04.gslb.pphosted.com. · 1 more
Hosting and networkAS16509
- A
- 54.69.127.167 · 44.219.25.60 · 34.206.62.195 · 52.37.236.218
- Hosting ASN
- AS16509 · 54.68.0.0/15
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-54-69-127-167.us-west-2.compute.amazonaws.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 106 days
- Certificate SAN
- DNS:*.today.com · DNS:today.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 786
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 6.1 KiB
- /ads.txt
- Present · 8.7 KiB
Website information
When was today.com registered?
- Domain
- today.com
- Registration status
- Domain registered
- Registered
- 1998-04-07
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-04-06
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to today.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.