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thetrace.org

thetrace.org had about 136.43K visits in September 2026, down 0.94% from August; most traffic is search.

Reporting on Guns and Gun Violence in America - The Trace

Website traffic

How much traffic does thetrace.org get?

136.43K

-0.94%MoMEstimated monthly visits
789162.41K108.27K54.14K0
Global rank

349,026

Country rank · United States

124,442

Category rank · Heavy Industry and Engineering

1,826

Average visit duration

00:26

Pages per visit

1.37

Bounce rate

53.90%

Domain age

12 years

Search share

61.2%

Sources

Where does thetrace.org's traffic come from?

  • Search
    61.2%
  • Direct
    20.0%
  • Referrals
    6.0%
  • Social
    5.0%
  • Paid search
    4.7%
  • Email
    2.4%
  • Generative AI
    0.7%
  • Display ads
    0.2%
  • Other
    0.0%

Regions

Which countries visit thetrace.org?

  • United States
    67.5%
  • United Kingdom
    4.0%
  • Australia
    2.1%
  • Thailand
    1.9%
  • Canada
    1.7%

See how thetrace.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to thetrace.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. the traceBRAND2.33K2.22K105%
  2. chris kyle1.79K70.58K3%
  3. heehaw the donkey1.54K20.9K7%
  4. chris kyle death1K4.69K21%
  5. hee haw donkey4909.44K5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does thetrace.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
116.9 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 49 days
Page and SEOSchema 7
Title
Reporting on Guns and Gun Violence in America - The Trace
Description
An independent, nonpartisan, nonprofit newsroom dedicated to shining a light on America's gun violence crisis.
Cross-origin redirect
Yes
Word count
1,603
Internal / external links
109 / 11
Canonical
https://www.thetrace.org/
Language
en-us
H1 / H2
0 / 11
Images missing alt
9 / 13
Schema
BreadcrumbList · ImageObject · ListItem · Organization · ReadAction · WebPage · 1 more
OG / Twitter
OG · Twitter
OG locale
en_US
Technology and tracking1 tracking
Technology clues
WordPress · Cloudflare
Tracking clues
Google Tag Manager
External script hosts
fpa-cdn.thetrace.org · stats.wp.com
Social links
bsky.app · facebook.com · instagram.com · instagram.com · linkedin.com
Server
cloudflare
Security headers
0 / 6
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
google · k1
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Facebook · Google · Microsoft
SOA
nash.ns.cloudflare.com
NS
nash.ns.cloudflare.com. · roxy.ns.cloudflare.com.
MX
1 mxa.global.inbound.cf-emailsecurity.net. · 5 mxb.global.inbound.cf-emailsecurity.net.
Hosting and networkAS13335
A
104.20.43.139 · 172.66.156.126
AAAA
2606:4700:10::6814:2b8b · 2606:4700:10::ac42:9c7e
Hosting ASN
AS13335 · 104.20.32.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
49 days
Certificate SAN
DNS:thetrace.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 13
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

When was thetrace.org registered?

Domain
thetrace.org
Registration status
Domain registered
Registered
2014-12-17
Registrar
GoDaddy.com, LLC
Expires
2026-12-17
Domain age
12 years
DNSSEC
Yes
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to thetrace.org?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.