Website traffic
How much traffic does initial.com get?
112.08K
+45.16%MoMEstimated monthly visits
121.05K80.7K40.35K0
Global rank
414,225
Country rank · Singapore
29,577
Category rank · Business Services
223
Average visit duration
00:12
Pages per visit
1.30
Bounce rate
60.95%
Domain age
31 years
Search share
18.9%
Sources
Where does initial.com's traffic come from?
- Direct64.9%
- Search18.9%
- Paid search4.3%
- Referrals4.0%
- Social3.0%
- Display ads1.9%
- Email1.7%
- Generative AI0.7%
- Other0.7%
Regions
Which countries visit initial.com?
- China19.1%
- Singapore17.0%
- Taiwan15.0%
- Vietnam10.2%
- Hong Kong SAR China5.2%
See how initial.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to initial.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- initialBRAND82045.13K2%
- rentokil initial company mombasaBRAND31058053%
- desodorizador de olores cali28069041%
- grease trap hk28057049%
- initial hygieneBRAND28030093%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does initial.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 111.9 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 49 days
Page and SEOSchema 3
- Final URL
- https://www.initial.com/
- Title
- The experts in washroom hygiene services | Initial
- Description
- The leading provider of hygiene services including smart hygiene, feminine hygiene, sanitary waste management, air care and award-winning washroom ranges.
- Cross-origin redirect
- Yes
- Word count
- 787
- Internal / external links
- 69 / 42
- Canonical
- https://www.initial.com/
- Language
- en-us
- H1 / H2
- 1 / 3
- Images missing alt
- 0 / 4
- Schema
- ContactPoint · Organization · WebSite
- OG / Twitter
- OG
Technology and tracking3 tracking
- Technology clues
- Cloudflare · HubSpot · Consent manager
- Tracking clues
- Google Tag Manager · Meta Pixel · Cloudflare Web Analytics
- External script hosts
- cdn.cookielaw.org · js.hs-scripts.com · static.cloudflareinsights.com
- Social links
- twitter.com · uk.linkedin.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- SOA
- dns1.comlaude-dns.com
- NS
- dns1.comlaude-dns.com. · dns2.comlaude-dns.net. · dns3.comlaude-dns.co.uk. · 1 more
- MX
- 10 alt3.aspmx.l.google.com. · 1 aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 104.16.188.235
- Hosting ASN
- AS13335 · 104.16.176.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 49 days
- Certificate SAN
- DNS:initial.com
Website information
When was initial.com registered?
- Domain
- initial.com
- Registration status
- Domain registered
- Registered
- 1995-08-22
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-08-21
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to initial.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.