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thepost.co.nz

thepost.co.nz had about 2.44M visits in September 2026, down 7.28% from August; the top source is direct.

The Post

Traffic

2.44M

-7.28%MoMEstimated monthly visits
7892.85M1.9M948.72K0
Global rank

28,516

Country rank · New Zealand

104

Category rank · News and Media

13

Average visit duration

01:30

Pages per visit

1.91

Bounce rate

51.44%

Domain age

3.8 years

Search share

27.7%

Traffic sources

  • Direct
    44.9%
  • Search
    27.7%
  • Referrals
    18.8%
  • Social
    6.1%
  • Email
    1.8%
  • Paid search
    0.4%
  • Display ads
    0.2%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

  • New Zealand
    82.6%
  • Australia
    5.6%
  • United States
    2.8%
  • United Kingdom
    1.9%
  • Czechia
    0.7%

See how thepost.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. the postBRAND4.19K22.83K18%
  2. news3.53K9.02M0%
  3. nz postBRAND2.81K40.51K7%
  4. stuff2.37K273.77K1%
  5. the post nzBRAND2.37K750316%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
7.1 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 141 days
Page and SEO
Title
The Post
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
Feed / Manifest / AMP
Manifest
Technology and tracking3 tracking
Tracking clues
Google Tag Manager · Google Analytics · Google Ads
External script hosts
assets.news.stuff.co.nz · csm.cxpublic.com
Security headers
1 / 6
HSTS / CSP
HSTS
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Google
SOA
ns-1611.awsdns-09.co.uk
NS
ns-1019.awsdns-63.net. · ns-1418.awsdns-49.org. · ns-1611.awsdns-09.co.uk. · 1 more
MX
10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
A
18.65.168.44 · 18.65.168.27 · 18.65.168.78 · 18.65.168.55
Hosting ASN
AS16509 · 18.65.168.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-18-65-168-44.nrt57.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
141 days
Certificate SAN
DNS:thepost.co.nz · DNS:www.thepost.co.nz
robots and AI crawling13 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 1,005
AI explicitly disallowed
13
AI explicitly allowed
0
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · Bytespider · CCBot · PerplexityBot · 5 more
Well-known public paths2 hits
Present / checked
2 / 5
/app-ads.txt
Present · 83 B
/ads.txt
Present · 83 B

Website information

Domain
thepost.co.nz
Registration status
Domain registered
Registered
2022-12-18
Registrar
Metaname
Domain age
3.8 years
Registry status
ok

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →