Website traffic
How much traffic does theory.com get?
1.92M
+3.19%MoMEstimated monthly visits
2.07M1.38M689.93K0
Global rank
27,038
Country rank · United States
6,131
Category rank · Fashion and Apparel
280
Average visit duration
00:58
Pages per visit
3.28
Bounce rate
41.77%
Domain age
31 years
Search share
20.6%
Sources
Where does theory.com's traffic come from?
- Search20.6%
- Paid search20.4%
- Direct19.4%
- Display ads18.1%
- Email8.3%
- Social5.2%
- Other3.8%
- Referrals3.5%
- Generative AI0.8%
Regions
Which countries visit theory.com?
- United States77.9%
- United Kingdom3.3%
- Canada3.2%
- South Korea3.0%
- India0.9%
See how theory.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to theory.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- theoryBRAND37.55K88.73K42%
- theory clothingBRAND7.01K8.19K86%
- theory clothesBRAND2.5K2.05K122%
- common projects achilles low1.56K7.33K21%
- theory menBRAND1.12K1.38K81%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does theory.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.7 KiB
- Hosting
- DIGICERT · AS16552
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 84 days
Page and SEO
- Final URL
- https://www.theory.com/
- Cross-origin redirect
- Yes
- Word count
- 5
- Internal / external links
- 0 / 1
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 1
Technology and tracking
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- ns10.digicertdns.com
- NS
- ns4.dnsmadeeasy.com. · ns1.dnsmadeeasy.com. · ns0.dnsmadeeasy.com. · 2 more
- MX
- 5 theory-com.mail.protection.outlook.com.
Hosting and networkAS16552
- A
- 96.45.82.155 · 96.45.83.150 · 96.45.82.42 · 96.45.83.1
- Hosting ASN
- AS16552 · 96.45.82.0/24
- Hosting organization
- DIGICERT - Tiggee LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- redirection.dnsmadeeasy.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 84 days
- Certificate SAN
- DNS:*.theory.com · DNS:theory.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was theory.com registered?
- Domain
- theory.com
- Registration status
- Domain registered
- Registered
- 1995-10-03
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-10-02
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to theory.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.