Website traffic
How much traffic does theordinary.com get?
5.19M
-3.65%MoMEstimated monthly visits
5.97M3.98M1.99M0
Global rank
10,220
Country rank · United States
4,866
Category rank · Beauty and Cosmetics
48
Average visit duration
02:38
Pages per visit
3.60
Bounce rate
46.05%
Domain age
28 years
Search share
50.9%
Sources
Where does theordinary.com's traffic come from?
- Search50.9%
- Direct16.0%
- Paid search11.9%
- Social6.3%
- Email4.9%
- Referrals4.5%
- Display ads3.1%
- Generative AI1.2%
- Other1.2%
Regions
Which countries visit theordinary.com?
- United States35.6%
- Canada10.9%
- United Kingdom9.0%
- Australia6.8%
- France4.5%
See how theordinary.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to theordinary.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- the ordinaryBRAND376.1K210.24K179%
- skincare routine61.18K1.78M3%
- ordinaryBRAND55.94K86.08K65%
- the ordinary glycolic acidBRAND16.96K24.17K70%
- azelaic acid16.95K215.01K8%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does theordinary.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 441.0 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF
- TLS
- TLSv1.3 · 160 days
Page and SEO
- Final URL
- https://theordinary.com/en-jp
- Title
- The Ordinary | Clinical Formulations with Integrity
- Description
- The Ordinary is your destination for Skincare, Makeup, Hair, and Body solutions. Discover clinical formulations with integrity.
- Cross-origin redirect
- No
- Word count
- 3,150
- Internal / external links
- 103 / 12
- Canonical
- https://theordinary.com/en-jp
- Language
- en
- H1 / H2
- 1 / 20
- Images missing alt
- 30 / 74
- Hreflang
- en-ca · fr-ca · en-us · es-us · en-gb · en-ie · en-pt · pt-pt · 12 more
- OG / Twitter
- OG
Technology and tracking2 tracking
- Technology clues
- Bootstrap · jQuery · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- apps.bazaarvoice.com · transcend-cdn.com · widget.gotolstoy.com · play.gotolstoy.com · deciem.my.site.com · google.com · dwin1.com · static.myshlf.us · 2 more
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- CSP
- Cookie
- 13（Secure 13）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- IPv6
- No AAAA
- CAA issuers
- comodoca.com · digicert.com · letsencrypt.org · pki.goog · 1 more
- Site verification TXT
- SOA
- ns01.elcompanies.com
- NS
- ns01.elcompanies.com. · ns02.elcompanies.com. · ns03.elcompanies.com.
- MX
- 10 mxa.mailgun.org. · 10 mxb.mailgun.org.
Hosting and networkAS13335
- A
- 104.18.40.209 · 172.64.147.47
- Hosting ASN
- AS13335 · 104.18.40.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- RapidSSL TLS RSA CA G1
- Certificate remaining
- 160 days
- Certificate SAN
- DNS:theordinary.com · DNS:www.theordinary.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 182
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was theordinary.com registered?
- Domain
- theordinary.com
- Registration status
- Domain registered
- Registered
- 1998-12-29
- Registrar
- easyDNS Technologies Inc.
- Expires
- 2026-12-29
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · client update prohibited
Similar sites
What sites are similar to theordinary.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.