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swatch.com

swatch.com had about 4.43M visits in September 2026, down 14.79% from August; most traffic is search.

スウォッチ公式オンラインストア | Swatch® 日本 | 腕時計

Website traffic

How much traffic does swatch.com get?

4.43M

-14.79%MoMEstimated monthly visits
7899.9M6.6M3.3M0
Global rank

10,148

Country rank · United States

9,986

Category rank · Jewelry and Luxury Products

43

Average visit duration

02:27

Pages per visit

5.11

Bounce rate

43.14%

Domain age

30 years

Search share

50.8%

Sources

Where does swatch.com's traffic come from?

  • Search
    50.8%
  • Direct
    22.3%
  • Paid search
    11.1%
  • Social
    5.2%
  • Display ads
    4.7%
  • Referrals
    3.6%
  • Email
    1.3%
  • Generative AI
    0.6%
  • Other
    0.6%

Regions

Which countries visit swatch.com?

  • United States
    26.1%
  • United Kingdom
    6.4%
  • Italy
    6.4%
  • Switzerland
    5.1%
  • Japan
    4.1%

See how swatch.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to swatch.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. swatchBRAND310.42K182.37K170%
  2. ap swatchBRAND54.75K26.46K207%
  3. omega swatchBRAND44.59K27.08K165%
  4. moonswatchBRAND32.91K28.02K118%
  5. swatch omegaBRAND29.32K15.25K192%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does swatch.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
2.0 MiB
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 49 days
Page and SEOSchema 2
Title
スウォッチ公式オンラインストア | Swatch® 日本 | 腕時計
Description
機能性とデザイン性を兼ね備えた、こだわりが光るスイス製腕時計のSwatch。メンズ,レディース,キッズとカジュアルでカラフルな時計を幅広く展開。
Cross-origin redirect
Yes
Word count
2,242
Internal / external links
146 / 0
Canonical
https://www.swatch.com/ja-jp/
Language
ja
H1 / H2
2 / 3
Images missing alt
0 / 87
Schema
Organization · WebSite
Hreflang
ar-sa · da-dk · de-at · de-ch · de-de · el-gr · x-default · en-ae · 12 more
Feed / Manifest / AMP
Manifest
Technology and tracking3 tracking
Technology clues
PayPal · Bot protection
Tracking clues
Google Tag Manager · Google Ads · TikTok Pixel
External script hosts
cdn.cookielaw.org
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
s1 · s2
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google
SOA
ns1-05.azure-dns.com
NS
ns1-05.azure-dns.com. · ns2-05.azure-dns.net. · ns3-05.azure-dns.org. · 1 more
MX
5 sgrmgw5.swatchgroup.com. · 5 sgrmgw6.swatchgroup.com.
Hosting and networkAS54113
A
199.36.158.100
Hosting ASN
AS54113 · 199.36.158.0/24
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WR3
Certificate remaining
49 days
Certificate SAN
DNS:swatch.at · DNS:www.swatch.at · DNS:flikflak.cn · DNS:swatch.cn · 10 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 49.7 KiB
llms summary
Swatch is a Swiss watch brand founded in 1983 in Biel/Bienne, Switzerland. · The brand’s philosophy is captured in two words: positive provocation and · joie de vivre. Swatch democ

Website information

When was swatch.com registered?

Domain
swatch.com
Registration status
Domain registered
Registered
1996-06-11
Registrar
CSC Corporate Domains, Inc.
Expires
2027-06-10
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to swatch.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.