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swarovski.com

swarovski.com had about 7.71M visits in September 2026, down 1.43% from August; the top source is search.

Swarovski公式 | ジュエリー、ウォッチ、クリスタルデコレーション

Website traffic

How much traffic does swarovski.com get?

7.71M

-1.43%MoMEstimated monthly visits
7899.1M6.06M3.03M0
Global rank

6,022

Country rank · United States

6,592

Category rank · Jewelry and Luxury Products

24

Average visit duration

02:50

Pages per visit

4.73

Bounce rate

45.51%

Domain age

31 years

Search share

34.5%

Sources

Where does swarovski.com's traffic come from?

  • Search
    34.5%
  • Paid search
    20.1%
  • Direct
    20.1%
  • Display ads
    7.2%
  • Email
    4.9%
  • Other
    4.8%
  • Referrals
    4.0%
  • Social
    3.8%
  • Generative AI
    0.5%

Regions

Which countries visit swarovski.com?

  • United States
    24.0%
  • Australia
    7.0%
  • Canada
    6.7%
  • United Kingdom
    6.6%
  • Germany
    4.3%

See how swarovski.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to swarovski.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. swarovskiBRAND960.54K369.7K260%
  2. スワロフスキー49.57K11.4K435%
  3. swarovski outletBRAND26.76K11.4K235%
  4. swaroski23.47K12.33K190%
  5. swarowski19.3K11.37K170%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does swarovski.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
533.0 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 181 days
Page and SEOSchema 4
Title
Swarovski公式 | ジュエリー、ウォッチ、クリスタルデコレーション
Description
Swarovskiの魔法の世界に足を踏み入れましょう。魅惑のジュエリー、エレガントなウォッチ、きらめくクリスタルのクリエーションが、ブランドの伝統とクラフツマンシップを讃えます。
Cross-origin redirect
Yes
Word count
3,802
Internal / external links
270 / 8
Canonical
https://www.swarovski.com/ja-JP
Language
ja-JP
H1 / H2
1 / 12
Images missing alt
36 / 39
Schema
NewsArticle · Organization · SearchAction · WebSite
Hreflang
en-IE · de · en-US · en-EE · en-IN · en-ZA · nl-BE · en-IT · 12 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
jQuery · Bot protection
Tracking clues
Google Tag Manager
External script hosts
swarovski.app.baqend.com · media.algorecs.com
Social links
facebook.com · instagram.com · youtube.com · tiktok.com · twitter.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
Not found
IPv6
AAAA present
CAA issuers
amazon.com · digicert.com · pki.goog · letsencrypt.org · 1 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
SOA
ns2.knipp.de
NS
ns3.knipp.de. · anycast102.irondns.net. · ns2.knipp.de. · 1 more
MX
10 mx2.hc750-82.c3s2.iphmx.com. · 10 mx1.hc750-82.c3s2.iphmx.com.
Hosting and networkAS20940
A
2.16.6.198 · 2.16.6.207
AAAA
2600:1417:8400:1f::17c8:e516 · 2600:1417:8400:1f::17c8:e51e
Hosting ASN
AS20940 · 2.16.6.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
NL
BGP announcement
Yes
Reverse DNS
a2-16-6-198.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
181 days
Certificate SAN
DNS:*.swarovski.com · DNS:swarovski.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
7
Well-known public paths2 hits
Present / checked
2 / 5
/llms.txt
Present · 2.6 KiB
/.well-known/security.txt
Present · 161 B
llms summary
- Swarovski content is served under locale prefixes like: `/{locale}/...` (example: `/en-US/` or `/en_GB-GB/`). · - When answering for a user, prefer the locale that matches the us
security summary
Contact: mailto:security.txt@swarovski.com · Preferred-Languages: en · Canonical: https://www.swarovski.com/.well-known/security.txt

Website information

When was swarovski.com registered?

Domain
swarovski.com
Registration status
Domain registered
Registered
1996-01-11
Registrar
COREhub, S.R.L.
Expires
2028-01-10
Domain age
31 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to swarovski.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.