stltoday.com
stltoday.com had about 2.69M visits in September 2026, down 4.72% from August; most traffic is direct.
St. Louis Post-Dispatch | Breaking News | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.
Website traffic
How much traffic does stltoday.com get?
2.69M
-4.72%MoMEstimated monthly visits
3.43M2.29M1.14M0
Global rank
19,182
Country rank · United States
3,894
Category rank · News and Media
182
Average visit duration
03:38
Pages per visit
4.66
Bounce rate
52.01%
Domain age
26 years
Search share
18.3%
Sources
Where does stltoday.com's traffic come from?
- Direct68.8%
- Search18.3%
- Social5.5%
- Email3.7%
- Referrals2.8%
- Paid search0.7%
- Display ads0.1%
- Generative AI0.0%
- Other0.0%
Regions
Which countries visit stltoday.com?
- United States98.3%
- United Kingdom0.2%
- Canada0.2%
- India0.1%
- Mexico0.1%
See how stltoday.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to stltoday.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- cardinals21.47K224.17K10%
- st louis cardinals12.56K127.23K10%
- stltodayBRAND12.55K1.29K973%
- st. louis cardinals9.98K72.6K14%
- practical magic 29.4K1.14M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does stltoday.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 566.8 KiB
- Hosting
- LEE-ASN · AS10668
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 65 days
Page and SEOSchema 1
- Final URL
- https://www.stltoday.com/
- Title
- St. Louis Post-Dispatch | Breaking News | Read St. Louis, MO and Missouri breaking news. Get latest news, events and information on Missouri sports, weather, entertainment and lifestyles.
- Description
- Read breaking news for St. Louis, Missouri, serving the St. Louis metropolitan area, weather, traffic, crime, sports, entertainment, politics, and more on www.stltoday.com.
- Cross-origin redirect
- Yes
- Word count
- 2,927
- Internal / external links
- 189 / 26
- Canonical
- https://www.stltoday.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 78
- Schema
- Organization
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking3 tracking
- Technology clues
- Bootstrap · jQuery · Bot protection
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- cmp.osano.com · google.com · bloximages.newyork1.vip.townnews.com · bloximages.chicago2.vip.townnews.com · gstatic.com · tagan.adlightning.com
- Social links
- bsky.app · linkedin.com · tiktok.com · instagram.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Brave · Facebook · Google · Microsoft
- SOA
- dns1.tn-cloud.net
- NS
- dns2.tn-cloud.net. · dns1.tn-cloud.net.
- MX
- 10 mxb-00292f01.gslb.pphosted.com. · 10 mxa-00292f01.gslb.pphosted.com.
Hosting and networkAS10668
- A
- 192.104.183.109
- Hosting ASN
- AS10668 · 192.104.183.0/24
- Hosting organization
- LEE-ASN - Lee Enterprises, Incorporated
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- cms.us-east-1.vip.tn-cloud.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WR1
- Certificate remaining
- 65 days
- Certificate SAN
- DNS:stltoday.com · DNS:www.stltoday.com
robots and AI crawling14 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 6
- AI explicitly disallowed
- 14
- AI explicitly allowed
- 0
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths2 hits
- Present / checked
- 2 / 3
- /app-ads.txt
- Present · 55.2 KiB
- /ads.txt
- Present · 55.2 KiB
Website information
When was stltoday.com registered?
- Domain
- stltoday.com
- Registration status
- Domain registered
- Registered
- 2000-07-27
- Registrar
- Tucows Domains Inc.
- Expires
- 2027-07-27
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to stltoday.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.