Traffic
153.68K
-4.30%MoMEstimated monthly visits
178.32K118.88K59.44K0
Global rank
269,640
Country rank · Italy
6,889
Category rank · Sports
127
Average visit duration
00:33
Pages per visit
2.17
Bounce rate
41.89%
Domain age
19 years
Search share
35.6%
Traffic sources
- Search35.6%
- Paid search27.5%
- Referrals17.9%
- Direct12.8%
- Generative AI3.1%
- Display ads1.4%
- Social0.7%
- Email0.6%
- Other0.5%
Regions
- Italy93.4%
- United States2.2%
- Indonesia1.5%
- Brazil0.9%
- Switzerland0.7%
See how sportsdirect.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- yeezy1.05K148.32K1%
- sportsdirectBRAND74058.01K1%
- sports direct italiaBRAND470200235%
- hem350105.91K0%
- sport directBRAND33035.38K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 739.9 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF
- TLS
- TLSv1.3 · 131 days
Page and SEOSchema 2
- Final URL
- https://www.sportsdirect.it/
- Title
- Sports Direct Italia | Lo sport inizia qui
- Description
- Sports Direct - il negozio sportivo online di abbigliamento sportivo, vestiti e calzature delle migliori marche come Nike, Adidas e molte altre. Scopri di più!
- Cross-origin redirect
- Yes
- Word count
- 2,170
- Internal / external links
- 722 / 8
- Canonical
- https://www.sportsdirect.it/
- Language
- it
- H1 / H2
- 1 / 21
- Images missing alt
- 3 / 38
- Schema
- Organization · WebSite
- Hreflang
- cs · da · de-AT · de-DE · el · en-BG · en-GB · en-IE · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Vercel · React · PayPal · Consent manager
- Tracking clues
- Google Analytics
- Social links
- facebook.com · instagram.com · tiktok.com · twitter.com · youtube.com
- Server
- Vercel
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 4（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns1.netnames.net
- NS
- ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
- MX
- 0 sportsdirect-it.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 88.221.87.209
- Hosting ASN
- AS20940 · 88.221.87.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- NL
- BGP announcement
- Yes
- Reverse DNS
- a88-221-87-209.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign GCC E46 OV TLS CA 2025
- Certificate remaining
- 131 days
- Certificate SAN
- DNS:www.sportsworld.dk · DNS:sportsdirect.at · DNS:sportsdirect.be · DNS:sportsdirect.com.my · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 2
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- sportsdirect.it
- Registration status
- Domain registered
- Registered
- 2007-12-12
- Domain age
- 19 years
- Registry status
- ok
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Website reports in the same category, with nearby monthly visits.
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- bezvasport.cz
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.