Website traffic
How much traffic does spell.co get?
184.1K
-5.37%MoMEstimated monthly visits
210.12K140.08K70.04K0
Global rank
189,884
Country rank · Australia
7,538
Category rank · Fashion and Apparel
450
Average visit duration
00:35
Pages per visit
3.66
Bounce rate
40.80%
Domain age
16 years
Search share
33.2%
Sources
Where does spell.co's traffic come from?
- Search33.2%
- Direct29.3%
- Paid search13.9%
- Social8.0%
- Display ads6.8%
- Email4.4%
- Other2.5%
- Referrals1.9%
- Generative AI0.0%
Regions
Which countries visit spell.co?
- United States51.1%
- Australia25.5%
- United Kingdom3.6%
- New Zealand3.1%
- Canada3.0%
See how spell.co compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to spell.co?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- spellBRAND4.37K25.78K17%
- spell australiaBRAND9901.04K95%
- spell clothingBRAND920880105%
- spell gypsyBRAND760210362%
- long beaded necklace37076049%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does spell.co show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.3 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 75 days
Page and SEO
- Final URL
- https://spell.co/
- Title
- Elevated Boho Clothing, Designed in Byron Bay – SPELL
- Description
- Discover Spell - an Australian lifestyle brand of ready-to-wear pieces, designed to instill a sense of joy and beauty. Shop our sustainably-minded styles online.
- Cross-origin redirect
- No
- Word count
- 1,320
- Internal / external links
- 89 / 6
- Canonical
- https://aus.spell.co/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 23 / 70
- Hreflang
- x-default · en · en-CA · en-GB · en-NZ · en-AT · en-SE · en-NO · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking4 tracking
- Technology clues
- Shopify · Bootstrap · Tailwind · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Ads · Microsoft Ads · Microsoft Clarity
- External script hosts
- shop.app · cdn.shopify.com · cdn-static.okendo.io · config.gorgias.chat · content.9gtb.com · config.gorgias.help · widget.gotolstoy.com · play.gotolstoy.com · 3 more
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Pinterest
- SOA
- ns33.domaincontrol.com
- NS
- ns33.domaincontrol.com. · ns34.domaincontrol.com.
- MX
- 5 aspmx.l.google.com. · 10 alt1.aspmx.l.google.com. · 10 alt2.aspmx.l.google.com. · 5 more
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 75 days
- Certificate SAN
- DNS:spell.co
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 14
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with SPELL's online store at https://aus.spell.co. · If you are reading this on behalf of your user and you act as a personal ass
Website information
When was spell.co registered?
- Domain
- spell.co
- Registration status
- Domain registered
- Registered
- 2010-07-20
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-07-19
- Domain age
- 16 years
- DNSSEC
- No
- Registry status
- client renew prohibited · client transfer prohibited · client update prohibited · client delete prohibited
Similar sites
What sites are similar to spell.co?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.