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southernliving.com

southernliving.com had about 20.92M visits in September 2026, down 15.70% from August; the top source is direct.

Southern Living - Recipes, Home Decor, Gardening, DIY and Travel

Website traffic

How much traffic does southernliving.com get?

20.92M

-15.70%MoMEstimated monthly visits
78932.14M21.43M10.71M0
Global rank

3,123

Country rank · United States

731

Category rank · Home and Garden

9

Average visit duration

01:24

Pages per visit

2.06

Bounce rate

64.42%

Domain age

28 years

Search share

26.4%

Sources

Where does southernliving.com's traffic come from?

  • Direct
    35.8%
  • Email
    27.3%
  • Search
    26.4%
  • Referrals
    6.3%
  • Social
    3.2%
  • Paid search
    0.6%
  • Display ads
    0.3%
  • Generative AI
    0.2%
  • Other
    0.0%

Regions

Which countries visit southernliving.com?

  • United States
    92.4%
  • Canada
    1.7%
  • Australia
    0.7%
  • United Kingdom
    0.7%
  • India
    0.3%

See how southernliving.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to southernliving.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pancake recipe83.87K63.09K133%
  2. southern livingBRAND15.37K23.69K65%
  3. peach cobbler recipe6.72K17.29K39%
  4. brownie recipe6.53K49.84K13%
  5. aldi6.28K1.38M1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does southernliving.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 31 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
AAAA present
Site verification TXT
Google · Microsoft
SOA
blue.foundationdns.com
NS
blue.foundationdns.com. · blue.foundationdns.net. · blue.foundationdns.org.
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
A
172.66.1.220 · 162.159.141.224
AAAA
2a06:98c1:58::1d8 · 2606:4700:7::1d8
Hosting ASN
AS13335 · 172.66.0.0/22
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
31 days
Certificate SAN
DNS:*.southernliving.com · DNS:southernliving.com
robots and AI crawling5 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 2
AI explicitly disallowed
5
AI explicitly allowed
0
Disallow examples
ClaudeBot · Bytespider · Amazonbot · FacebookBot · Applebot-Extended
Well-known public paths2 hits
Present / checked
2 / 4
/ads.txt
Present · 17.4 KiB
/.well-known/security.txt
Present · 292 B
security summary
Contact: https://hackerone.com/b6bf1613-5ba4-4ce3-b371-ac47e4507b5d/embedded_submissions/new · Policy: https://hackerone.com/dotdashmeredith · Preferred-Languages: en

Website information

When was southernliving.com registered?

Domain
southernliving.com
Registration status
Domain registered
Registered
1998-04-30
Registrar
MarkMonitor Inc.
Expires
2027-04-29
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to southernliving.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.