Traffic
1.1M
-6.69%MoMEstimated monthly visits
1.27M846.05K423.02K0
Global rank
42,624
Country rank · United Kingdom
1,479
Category rank · Gifts and Flowers
5
Average visit duration
01:44
Pages per visit
4.18
Bounce rate
47.55%
Domain age
31 years
Search share
19.3%
Traffic sources
- Direct24.1%
- Search19.3%
- Social14.2%
- Other11.4%
- Email9.5%
- Paid search7.6%
- Display ads7.3%
- Referrals6.2%
- Generative AI0.3%
Regions
- United Kingdom81.2%
- United States2.5%
- France1.5%
- India1.2%
- Spain1.1%
See how smol.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- smolBRAND37.9K24.14K157%
- smol productsBRAND3.47K950365%
- smol laundryBRAND560300187%
- enzyme cleaner44012.3K4%
- dishwasher tablets4203.77K11%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 191.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 171 days
Page and SEOSchema 3
- Final URL
- https://smol.com/uk
- Title
- smol | Positively-powerful home cleaning products.
- Description
- A smol revolution in laundry and cleaning; heavy on dirt, lighter on the planet. Laundry Capsules, Sprays, Dishwash tabs & more. Trial for FREE today!
- Cross-origin redirect
- No
- Word count
- 322
- Internal / external links
- 24 / 10
- Language
- en-gb
- H1 / H2
- 1 / 14
- Images missing alt
- 1 / 19
- Schema
- AggregateRating · Brand · Organization
- Hreflang
- de · de-de
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Next.js · React
- Tracking clues
- Google Tag Manager
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns-915.awsdns-50.net
- NS
- ns-1434.awsdns-51.org. · ns-1580.awsdns-05.co.uk. · ns-294.awsdns-36.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 3.173.238.25 · 3.173.238.16 · 3.173.238.3 · 3.173.238.87
- Hosting ASN
- AS16509 · 3.173.238.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-238-25.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 171 days
- Certificate SAN
- DNS:*.smol.com · DNS:smol.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 560
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- smol.com
- Registration status
- Domain registered
- Registered
- 1996-02-28
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-03-01
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.