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shop.varsity.com

shop.varsity.com had about 65.97K visits in September 2026, down 15.82% from August; the top source is paid search.

Varsity Shop

Traffic

65.97K

-15.82%MoMEstimated monthly visits
78984.64K56.43K28.21K0
Global rank

411,024

Country rank · United States

87,932

Category rank · Fashion and Apparel

2,755

Average visit duration

01:35

Pages per visit

4.18

Bounce rate

22.43%

Domain age

31 years

Search share

25.6%

Traffic sources

  • Paid search
    31.5%
  • Search
    25.6%
  • Direct
    25.4%
  • Display ads
    6.2%
  • Referrals
    5.3%
  • Social
    4.1%
  • Email
    1.9%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

  • United States
    94.6%
  • Mexico
    2.8%
  • India
    1.4%
  • Poland
    1.1%

Related boards: Most visited websites in the United States · Top fashion and apparel websites by traffic · Fastest growing fashion and apparel websites

See how shop.varsity.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. varsityBRAND1.92K54.16K4%
  2. varsity cheerBRAND7801.49K52%
  3. varsity cheer skirtsBRAND50058086%
  4. varsity spiritBRAND3001.27K24%
  5. varsitycheerBRAND27028096%

Keyword rankings

Keyword rankings

See the keywords shop.varsity.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

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Baidu rank

Website information

Domain
varsity.com
Registration status
Domain registered
Registered
1995-08-11
Registrar
MarkMonitor Inc.
Expires
2027-08-10
Domain age
31 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

shop.varsity.com had about 65.97K visits in September 2026, down 15.82% from August; the top source is paid search. Source: Vaneform estimates, https://vaneform.com/e/shop-varsity-com (updated 2026-10-09).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/shop-varsity-com" rel="nofollow"><img src="https://vaneform.com/api/badge/shop-varsity-com" alt="shop.varsity.com monthly visits · Vaneform" height="20"></a>