Website traffic
How much traffic does service.gov.uk get?
97.97M
-1.53%MoMEstimated monthly visits
110.84M73.89M36.95M0
Global rank
262
Country rank · United Kingdom
16
Category rank · Government
1
Average visit duration
05:54
Pages per visit
8.27
Bounce rate
29.80%
Domain age
14 years
Search share
22.9%
Sources
Where does service.gov.uk's traffic come from?
- Direct49.3%
- Search22.9%
- Referrals19.2%
- Social3.6%
- Email3.0%
- Display ads1.2%
- Generative AI0.8%
- Paid search0.0%
- Other0.0%
Regions
Which countries visit service.gov.uk?
- United Kingdom87.0%
- United States2.5%
- India0.7%
- France0.6%
- Pakistan0.6%
See how service.gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to service.gov.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- universal credit login2.17M261.64K829%
- uc login612.63K102.14K600%
- universal credit590.3K354.93K166%
- xxx367.03K2.5M15%
- william hill364.1K199.87K182%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does service.gov.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 83.5 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 81 days
Page and SEO
- Final URL
- https://www.gov.uk/
- Title
- Welcome to GOV.UK
- Description
- GOV.UK - The best place to find government services and information.
- Cross-origin redirect
- Yes
- Word count
- 810
- Internal / external links
- 56 / 1
- Canonical
- https://www.gov.uk/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 4 / 4
- OG / Twitter
- OG
Technology and tracking
- Server
- nginx
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- SOA
- ns-cloud-e1.googledomains.com
- NS
- ns-1080.awsdns-07.org. · ns-117.awsdns-14.com. · ns-1983.awsdns-55.co.uk. · 5 more
Hosting and networkAS54113
- A
- 151.101.64.144 · 151.101.128.144 · 151.101.192.144 · 151.101.0.144
- Hosting ASN
- AS54113 · 151.101.64.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:www.gov.uk · DNS:*.businesslink.gov.uk · DNS:*.direct.gov.uk · DNS:*.publishing.service.gov.uk · 9 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Sitemap
- Discovered
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was service.gov.uk registered?
- Domain
- service.gov.uk
- Registration status
- Domain registered
- Registered
- 2013-03-07
- Registrar
- Jisc Services Limited
- Expires
- 2028-03-07
- Domain age
- 14 years
- DNSSEC
- No
- Registry status
- server update prohibited · server delete prohibited
Similar sites
What sites are similar to service.gov.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.