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gov.uk

gov.uk had about 99.04M visits in July 2026, up 5.64% from June; most traffic is search.

welcome to gov.uk

Traffic

99.04M

+5.64%MoMEstimated monthly visits
567106.97M71.31M35.66M0
Global rank

521

Country rank · United Kingdom

24

Category rank · Government

2

Average visit duration

02:47

Pages per visit

2.31

Bounce rate

56.37%

Search share

63.1%

Traffic sources

  • Search
    63.1%
  • Direct
    23.5%
  • Referrals
    7.7%
  • Email
    2.1%
  • Social
    1.8%
  • Generative AI
    1.6%
  • Display ads
    0.1%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

  • United Kingdom
    82.8%
  • United States
    4.2%
  • India
    1.0%
  • France
    0.8%
  • Australia
    0.7%

See how gov.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. universal credit4.31M449.63K958%
  2. universal credit login847.28K231.96K365%
  3. companies house815.66K611.34K133%
  4. mot check713.19K151.56K471%
  5. hmrc667.11K434.12K154%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

Global position

#141

Unchanged

2026-08-31

Referring IPs
135,266
Referring subnets
52,250
.GOV.UK rank
#2

Baidu rank

Similar sites

Website reports in the same category, with nearby monthly visits.

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

gov.uk had about 99.04M visits in July 2026, up 5.64% from June; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/gov-uk (updated 2026-08-31).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/gov-uk" rel="nofollow"><img src="https://vaneform.com/api/badge/gov-uk" alt="gov.uk monthly visits · Vaneform" height="20"></a>