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sephora.se

sephora.se had about 291.43K visits in September 2026, up 3.22% from August; the top source is search.

SEPHORA: Makeup, hudvård, parfym, hår & beauty produkter

Website traffic

How much traffic does sephora.se get?

291.43K

+3.22%MoMEstimated monthly visits
789355.79K237.19K118.6K0
Global rank

134,502

Country rank · Sweden

1,166

Category rank · Beauty and Cosmetics

13

Average visit duration

01:49

Pages per visit

3.63

Bounce rate

43.93%

Domain age

23 years

Search share

42.5%

Sources

Where does sephora.se's traffic come from?

  • Search
    42.5%
  • Direct
    25.9%
  • Paid search
    15.9%
  • Social
    5.1%
  • Other
    3.6%
  • Referrals
    3.0%
  • Display ads
    1.6%
  • Email
    1.4%
  • Generative AI
    1.0%

Regions

Which countries visit sephora.se?

  • Sweden
    74.0%
  • Norway
    15.5%
  • Finland
    6.7%
  • United States
    2.2%
  • France
    0.9%

See how sephora.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to sephora.se?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. sephoraBRAND15.32K2.01M1%
  2. se phoraBRAND2.6K1K260%
  3. sephora swedenBRAND2.56K890288%
  4. rituals1.74K205.75K1%
  5. charlotte tilbury1.54K108.73K1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does sephora.se show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 89 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · Microsoft
SOA
a.ns.domainoo.fr
NS
a20-67.akam.net. · a7-65.akam.net. · a9-66.akam.net. · 3 more
MX
10 mxb-0024c501.gslb.pphosted.com. · 10 mxa-0024c501.gslb.pphosted.com.
Hosting and networkAS20940
A
23.37.92.146 · 23.37.92.185
Hosting ASN
AS20940 · 23.37.92.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-37-92-146.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
89 days
Certificate SAN
DNS:dcm.sephora.fr · DNS:media.sephora.eu · DNS:sephora.be · DNS:sephora.ch · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths2 hits
Present / checked
2 / 5
/.well-known/security.txt
Present · 124 B
/app-ads.txt
Present · 50 B
security summary
Contact: https://vdp.sephora.fr

Website information

When was sephora.se registered?

Domain
sephora.se
Registration status
Domain registered
Registered
2003-04-15
Registrar
Ascio Inc.
Domain age
23 years
Registry status
ok

Similar sites

What sites are similar to sephora.se?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →