Website traffic
How much traffic does sephora.com.au get?
2.33M
-6.09%MoMEstimated monthly visits
2.71M1.81M903.02K0
Global rank
20,388
Country rank · Australia
369
Category rank · Beauty and Cosmetics
7
Average visit duration
02:31
Pages per visit
4.41
Bounce rate
37.03%
Search share
44.2%
Sources
Where does sephora.com.au's traffic come from?
- Search44.2%
- Direct28.8%
- Paid search12.3%
- Social4.0%
- Referrals3.8%
- Email2.9%
- Display ads2.3%
- Other1.1%
- Generative AI0.6%
Regions
Which countries visit sephora.com.au?
- Australia88.5%
- United States2.5%
- Vietnam2.4%
- China1.6%
- United Kingdom0.4%
See how sephora.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to sephora.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sephoraBRAND127.53K2.01M6%
- sephora australiaBRAND7.26K6.44K113%
- huda beauty2.53K73.66K3%
- hourglass palette2.26K11.91K19%
- anua azelaic acid1.8K31.37K6%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does sephora.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.2 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 70 days
Page and SEO
- Final URL
- https://www.sephora.com.au/
- Title
- Sephora Australia | Sephora Australia
- Description
- Discover the best in beauty from top brands. Shop online for rewards and free samples. Free shipping above $25! Buy now, pay later with Afterpay or Klarna.
- Cross-origin redirect
- Yes
- Word count
- 1,381
- Internal / external links
- 453 / 11
- Canonical
- https://www.sephora.com.au/
- Language
- en
- H1 / H2
- 1 / 1
- Images missing alt
- 0 / 60
- OG / Twitter
- OG
Technology and tracking5 technologies
- Technology clues
- Nuxt · Contentful · React · PayPal · Zendesk
- Social links
- facebook.com · twitter.com · instagram.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · selector1 · k1
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Google · Microsoft
- SOA
- a.ns.domainoo.fr
- NS
- d.ns.domainoo.fr. · b.ns.domainoo.fr. · c.ns.domainoo.fr. · 1 more
- MX
- 0 mxa-0024c501.gslb.pphosted.com. · 0 mxb-0024c501.gslb.pphosted.com.
Hosting and networkAS16509
- A
- 13.248.187.234 · 76.223.38.116
- Hosting ASN
- AS16509 · 13.248.176.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a361dad39a244ddb6.awsglobalaccelerator.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 70 days
- Certificate SAN
- DNS:sephora.asia · DNS:sephora.nz · DNS:sephora.my · DNS:sephora.jp · 15 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Website information
- Domain
- sephora.com.au
- Registration status
- Domain registered
- Registrar
- Tucows (Australia) Pty Ltd trading as OpenSRS
- Registry status
- serverRenewProhibited
Similar sites
What sites are similar to sephora.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.