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rnli.org

rnli.org had about 961.16K visits in September 2026, up 104.24% from August; most traffic is search.

rnli - royal national lifeboat institution - saving lives at sea

Website traffic

How much traffic does rnli.org get?

961.16K

+104.24%MoMEstimated monthly visits
7891.04M692.04K346.02K0
Global rank

46,933

Country rank · United Kingdom

1,762

Category rank · Travel and Tourism

32

Average visit duration

03:14

Pages per visit

4.30

Bounce rate

47.05%

Domain age

22 years

Search share

51.6%

Sources

Where does rnli.org's traffic come from?

  • Search
    51.6%
  • Direct
    22.8%
  • Social
    10.0%
  • Display ads
    5.8%
  • Paid search
    4.3%
  • Referrals
    3.0%
  • Email
    2.0%
  • Generative AI
    0.2%
  • Other
    0.2%

Regions

Which countries visit rnli.org?

  • United Kingdom
    87.1%
  • United States
    2.9%
  • Ireland
    1.3%
  • Sweden
    0.9%
  • Australia
    0.9%

See how rnli.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to rnli.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. rnliBRAND39.52K57.64K69%
  2. royal national lifeboat institutionBRAND4.79K3.65K131%
  3. rnli shopBRAND4.44K2.99K149%
  4. rnli donationsBRAND1.26K810156%
  5. rlni1.14K1.37K83%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does rnli.org show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.2 · 24 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Microsoft 365
IPv6
AAAA present
Site verification TXT
Facebook · Google · Microsoft
SOA
brit.ns.cloudflare.com
NS
brit.ns.cloudflare.com. · coen.ns.cloudflare.com.
MX
0 rnli-org.mail.protection.outlook.com.
Hosting and networkAS13335
A
104.18.4.163 · 104.18.5.163
AAAA
2606:4700::6812:5a3 · 2606:4700::6812:4a3
Hosting ASN
AS13335 · 104.18.0.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
WE1
Certificate remaining
24 days
Certificate SAN
DNS:rnli.org · DNS:*.rnli.org

Website information

When was rnli.org registered?

Domain
rnli.org
Registration status
Domain registered
Registered
2004-07-05
Registrar
CSC Corporate Domains, Inc.
Expires
2027-07-05
Domain age
22 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to rnli.org?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →