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prettylittlething.com

prettylittlething.com had about 3.71M visits in September 2026, down 9.13% from August; the top source is search.

Women's Clothing | Shop Online Fashion | PLT

Website traffic

How much traffic does prettylittlething.com get?

3.71M

-9.13%MoMEstimated monthly visits
7894.89M3.26M1.63M0
Global rank

12,707

Country rank · United Kingdom

471

Category rank · Fashion and Apparel

29

Average visit duration

02:44

Pages per visit

4.74

Bounce rate

47.96%

Domain age

16 years

Search share

28.3%

Sources

Where does prettylittlething.com's traffic come from?

  • Search
    28.3%
  • Direct
    25.1%
  • Paid search
    16.2%
  • Other
    7.9%
  • Social
    7.1%
  • Display ads
    5.6%
  • Referrals
    4.9%
  • Email
    4.3%
  • Generative AI
    0.6%

Regions

Which countries visit prettylittlething.com?

  • United Kingdom
    68.4%
  • United States
    9.1%
  • Netherlands
    2.9%
  • Sweden
    2.5%
  • India
    0.9%

See how prettylittlething.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to prettylittlething.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pretty little thingBRAND164.9K109.97K150%
  2. plt99.63K58.77K170%
  3. prettylittlethingBRAND16.4K27.45K60%
  4. pretty little tjing2.46K1.88K131%
  5. pretty little t hingBRAND2.32K2.07K112%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does prettylittlething.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.2 MiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 48 days
Page and SEOSchema 6
Title
Women's Clothing | Shop Online Fashion | PLT
Description
Shop the latest in women's fashion, lifestyle and beauty online at PrettyLittleThing, the ultimate style source for every kind of It Girl. Order today from PLT.
Cross-origin redirect
Yes
Word count
1,602
Internal / external links
537 / 8
Canonical
https://www.prettylittlething.com/
Language
en
H1 / H2
1 / 1
Images missing alt
0 / 52
Schema
Brand · Organization · Person · PostalAddress · SearchAction · WebSite
Hreflang
en-gb · en-us · en-ca · en-ie · en-au · fr-fr · en-ae · sv-se · 5 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Contentful · Tailwind · React · PayPal · Consent manager
Tracking clues
Google Tag Manager
External script hosts
043f2fa08795.edge.sdk.awswaf.com
Social links
instagram.com · facebook.com · youtube.com · tiktok.com · x.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
google · selector1
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Atlassian · Google
SOA
ns-1784.awsdns-31.co.uk
NS
ns-1378.awsdns-44.org. · ns-1784.awsdns-31.co.uk. · ns-299.awsdns-37.com. · 1 more
MX
1 smtp.google.com.
Hosting and networkAS16509
A
76.223.34.124 · 13.248.160.137
Hosting ASN
AS16509 · 76.223.32.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
aa089eb6179d1ae2b.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
48 days
Certificate SAN
DNS:prettylittlething.com

Website information

When was prettylittlething.com registered?

Domain
prettylittlething.com
Registration status
Domain registered
Registered
2010-07-14
Registrar
101domain GRS Limited
Expires
2028-07-14
Domain age
16 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to prettylittlething.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.