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play.usatoday.com

play.usatoday.com had about 1.45M visits in October 2026, down 8.11% from September; the top source is direct.

Twisted Metal | USA TODAY

Traffic

1.45M

-8.11%MoMEstimated monthly visits
89101.83M1.22M610.3K0
Average visit duration

03:23

Pages per visit

2.90

Bounce rate

48.57%

Domain age

33 years

Search share

24.3%

Traffic sources

  • Direct
    35.5%
  • Search
    24.3%
  • Referrals
    21.9%
  • Paid search
    13.8%
  • Email
    2.8%
  • Display ads
    1.3%
  • Social
    0.4%
  • Other
    0.0%
  • Generative AI
    0.0%

Regions

  • United States
    96.7%
  • New Zealand
    1.1%
  • Malaysia
    0.7%
  • Canada
    0.6%
  • Puerto Rico
    0.2%

Related boards: Most visited websites in the United States · Top education websites by traffic · Fastest growing education websites

See how play.usatoday.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND65.21K61.05K107%
  2. 51.12K727.09K7%
  3. 49.05K268.1K18%
  4. 17.62K341.87K5%
  5. BRAND9.78K50.94K19%

Keyword rankings

Keyword rankings

See the keywords play.usatoday.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Baidu rank

Site profile

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Website information

Domain
usatoday.com
Registration status
Domain registered
Registered
1994-04-29
Registrar
GoDaddy Corporate Domains, LLC
Expires
2027-04-30
Domain age
33 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

play.usatoday.com had about 1.45M visits in October 2026, down 8.11% from September; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/play-usatoday-com (updated 2026-11-09).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/play-usatoday-com" rel="nofollow"><img src="https://vaneform.com/api/badge/play-usatoday-com" alt="play.usatoday.com monthly visits · Vaneform" height="20"></a>