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persil.com

persil.com had about 100.15K visits in September 2026, down 4.72% from August; most traffic is direct.

Persil | Dirt Is Good

Traffic

100.15K

-4.72%MoMEstimated monthly visits
789164.29K109.53K54.76K0
Global rank

416,528

Country rank · United Kingdom

38,204

Category rank · Groceries

371

Average visit duration

01:09

Pages per visit

1.59

Bounce rate

65.18%

Domain age

32 years

Search share

38.6%

Traffic sources

  • Direct
    57.0%
  • Search
    38.6%
  • Referrals
    2.7%
  • Social
    1.1%
  • Email
    0.5%
  • Paid search
    0.1%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

  • United Kingdom
    32.4%
  • Singapore
    28.5%
  • United States
    9.6%
  • China
    6.7%
  • Canada
    3.2%

See how persil.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. persil non bioBRAND44046096%
  2. persil wonder washBRAND370190195%
  3. washing label signsBRAND31050062%
  4. persilBRAND27014.67K2%
  5. how to get blood out of clothes2302.68K9%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
684.0 KiB
Hosting
MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
Email authentication
SPF
TLS
TLSv1.3 · 111 days
Page and SEOSchema 5
Title
Persil | Dirt Is Good
Description
Discover our range of Persil cleaning products and tips. Whether you're tidying up or doing laundry, Persil can teach you how to clean almost anything.
Cross-origin redirect
Yes
Word count
171
Internal / external links
32 / 12
Canonical
https://www.persil.com/uk/home.html
Language
en-GB
H1 / H2
1 / 1
Images missing alt
30 / 34
Schema
Brand · ItemList · ListItem · WebPage · WebSite
OG / Twitter
OG · Twitter
Technology and tracking4 tracking
Technology clues
Tailwind · Hotjar · Consent manager
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · TikTok Pixel
External script hosts
googletagmanager.com
Social links
facebook.com · instagram.com · youtube.com · twitter.com
Generator
Gatsby 5.6.0
Server
AmazonS3
Security headers
5 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Not found
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Facebook · Google
SOA
ns1-44.azure-dns.com
NS
ns1-44.azure-dns.com. · ns2-44.azure-dns.net. · ns3-44.azure-dns.org. · 1 more
MX
100 mail.persil.com. · 200 mail.persil.com.
Hosting and networkAS8075
A
20.238.208.21
Hosting ASN
AS8075 · 20.192.0.0/10
Hosting organization
MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Entrust OV TLS Issuing RSA CA 2
Certificate remaining
111 days
Certificate SAN
DNS:webredirect11.unilever.com · DNS:*.unilever.com · DNS:alaunkristall.de · DNS:algida.gr · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 1
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 2.3 KiB
llms summary
This llms.txt file describes official brand information and usage guidance for AI systems, language models, and data crawlers interacting with persil.com and its related content. ·

Website information

Domain
persil.com
Registration status
Domain registered
Registered
1994-12-02
Registrar
CSC Corporate Domains, Inc.
Expires
2026-12-01
Domain age
32 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.