Website traffic
How much traffic does otto.de get?
57.09M
+1.25%MoMEstimated monthly visits
61.66M41.11M20.55M0
Global rank
474
Country rank · Germany
24
Category rank · Marketplace
3
Average visit duration
04:32
Pages per visit
7.30
Bounce rate
34.66%
Search share
29.9%
Sources
Where does otto.de's traffic come from?
- Direct39.7%
- Search29.9%
- Paid search12.6%
- Referrals5.9%
- Social4.3%
- Display ads4.0%
- Email2.4%
- Other0.7%
- Generative AI0.6%
Regions
Which countries visit otto.de?
- Germany95.3%
- Austria1.1%
- Switzerland0.7%
- Netherlands0.4%
- United States0.3%
See how otto.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to otto.de?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ottoBRAND2.67M705.8K379%
- otto versandBRAND298.8K58.37K512%
- otto online shopBRAND30.66K11.93K257%
- otto loginBRAND28.72K20.98K137%
- ps5 pro20.08K1.73M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does otto.de show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 321.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 157 days
Page and SEOSchema 1
- Final URL
- https://www.otto.de/
- Title
- OTTO - Mode, Möbel & Technik » Zum Online-Shop
- Description
- OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
- Cross-origin redirect
- Yes
- Word count
- 1,493
- Internal / external links
- 533 / 1
- Canonical
- https://www.otto.de/
- Language
- de
- H1 / H2
- 3 / 9
- Images missing alt
- 13 / 19
- Schema
- Organization
- Feed / Manifest / AMP
- Manifest
Technology and tracking4 technologies
- Technology clues
- Contentful · Svelte · PayPal · Consent manager
- External script hosts
- static.otto.de
- Server
- Edge Proxy
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · Microsoft
- SOA
- pns.otto.de
- NS
- a8-65.akam.net. · a5-66.akam.net. · a1-208.akam.net. · 3 more
- MX
- 50 otto-de.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 63.182.9.31 · 3.65.93.254 · 3.76.232.125
- Hosting ASN
- AS16509 · 63.180.0.0/14
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-63-182-9-31.eu-central-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 157 days
- Certificate SAN
- DNS:www.otto.de · DNS:pxc.otto.de · DNS:ts.otto.de · DNS:otto.de
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 49
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 39 B
- /.well-known/security.txt
- Present · 242 B
- security summary
- Contact: disclosure@otto.de · Expires: 2027-09-14T21:30:00.000Z · Preferred-Languages: en, de
Website information
- Domain
- otto.de
- Registration status
- Domain registered
- Registry status
- active
Similar sites
What sites are similar to otto.de?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.