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bol.com

bol.com had about 60.92M visits in September 2026, down 8.53% from August; the top source is direct.

De winkel van ons allemaal | bol

Website traffic

How much traffic does bol.com get?

60.92M

-8.53%MoMEstimated monthly visits
78973.42M48.94M24.47M0
Global rank

513

Country rank · Netherlands

12

Category rank · Marketplace

1

Average visit duration

04:37

Pages per visit

5.64

Bounce rate

38.46%

Domain age

29 years

Search share

27.2%

Sources

Where does bol.com's traffic come from?

  • Direct
    29.9%
  • Search
    27.2%
  • Paid search
    20.3%
  • Display ads
    4.8%
  • Other
    4.5%
  • Email
    4.3%
  • Social
    4.1%
  • Referrals
    4.0%
  • Generative AI
    0.8%

Regions

Which countries visit bol.com?

  • Netherlands
    68.3%
  • Belgium
    27.1%
  • United States
    0.9%
  • France
    0.6%
  • Germany
    0.5%

See how bol.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bol.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. bolBRAND842.73K693.24K122%
  2. bol.comBRAND138.88K87.73K158%
  3. bo lBRAND33.28K40.58K82%
  4. bol'sBRAND27.56K36.36K76%
  5. bol comBRAND21.41K19.91K108%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

What does bol.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
  • DNSSEC
Hosting
GOOGLE-CLOUD-PLATFORM · AS396982
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 50 days
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
BIMI
DKIM selectors
selector1 · selector2
IPv6
No AAAA
DNSSEC
DNSKEY · AD
CAA issuers
awstrust.com · digicert.com · geotrust.com · globalsign.com · 2 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
SOA
ns-cloud-c1.googledomains.com
NS
ns-cloud-c1.googledomains.com. · ns-cloud-c2.googledomains.com. · ns-cloud-c3.googledomains.com. · 1 more
MX
10 pro-mail-mx-003.bol.com. · 10 pro-mail-mx-004.bol.com.
Hosting and networkAS396982
A
79.170.100.62
Hosting ASN
AS396982 · 79.170.100.0/24
Hosting organization
GOOGLE-CLOUD-PLATFORM - Google LLC
Hosting country
NL
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR2
Certificate remaining
50 days
Certificate SAN
DNS:bol.com
robots and AI crawlingHTTP 404
Robots.txt
404
Well-known public paths
Present / checked
0 / 5

Website information

When was bol.com registered?

Domain
bol.com
Registration status
Domain registered
Registered
1997-12-19
Registrar
Nom-iq Ltd. dba COM LAUDE
Expires
2026-12-18
Domain age
29 years
DNSSEC
Yes
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to bol.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →